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DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects. HCPs want to understand their patients better as insurers require better patient outcomes.

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Telehealth use drops as hype expires

World of DTC Marketing

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% While telehealth can be used for routine visits, such as getting an Rx renewal, it’s not a substitute for a trained diagnostician. nationwide from February to March, after a steeper decline of 15.7% in February and 5.6%

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Getting an Rx does not address health problems

World of DTC Marketing

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. This is where health insurers and pharma can help.

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Is DTC effective?

World of DTC Marketing

What are the side effects? Is it covered by my insurance? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. Today people go online to learn more about the drug.

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My Journey as a Pharmaceutical Sales Rep: The Importance of Product Knowledge and Accurate Information

Contrarian Sales Techniques

As a pharmaceutical sales representative, I have received extensive training on the products I represent. This includes in-depth knowledge of the science behind the products, as well as their indications, contraindications, and potential side effects.

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Direct to Patient Healthcare

Healthcare Success

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. And so it really is some of Mayo like when we would work with clients, we would you had, and I sent a couple of my people to your trainings. And how cool is that?

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Adherence to Treatment: Making the Most of the First 30 Days

PM360

Unfortunately, physicians do not always educate patients on the potential for long delays awaiting a newly prescribed specialty therapy to arrive and treatment to start due to the prior authorizations required to obtain insurance coverage. Properly Train Your Clinical Educators. Address the Whole Patient.