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Rather, best practice among sales organizations we identified isolate a specific stage or action within the sales process that they believe should have the biggest impact on the sales outcome.
I pitched it to my manager at the time, Steve Carmody, who is my RegionalSales Manager. Then, say, “It’s that way because of insurance companies.” Why did insurance companies become this way? Jose Paiso, who had heard about kyphoplasty. He was like, “We would do this all day long.”. I wrote a business plan.
This is a remote type of role where you have a regionalsales director house somewhere and there’s a team. We’re all based out of different regions but essentially, I am based here in my house. We can’t accept this patient because we don’t take that insurance, for example. Is it that way?
It’s like the insurance for the robot. When it comes to capital sales, the nature of the sales rep and what they’re responsible for doing, what does that look like? One is the capital sales manager. You can call them ASM, Area Sales Manager, or regionalsales manager.
That leadership role at Axogen happened to be back in sales. I became a regionalsales director for Axogen for a little while. How is the interaction between the insurance company, the hospital, and yourself as a triangle? Where did the company come into play? I said, “What am I going to do with my career?
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