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Before locking on a device or technology, they set to first execute a sales segmentation exercise to quantitatively measure the number of prospects in a given reps territory. Reps typically waited 3-5 business days (or longer) to deliver a demo reel to the prospective advertiser.
I pitched it to my manager at the time, Steve Carmody, who is my RegionalSales Manager. Shig Tanaka, who has been running R&D at Providence forever, had come over to work at the Prospect. We did over $25 million in sales in 2021. Then, say, “It’s that way because of insurance companies.” We made a prototype.
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