Remove Insurance Remove Prescription Remove Specialization
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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise.

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Addressing the Complexities of Rare Disease: Treatment Navigators A single point of contact for educational support throughout the patient journey

PM360

The Treatment Navigator educates and supports product adherence questions and insurance challenges addressing the main sources of frustration to those suffering with a rare disease. One of their most important roles is setting patient and care partner expectations both in the treatment journey and in the insurance adjudication process.

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As Apple Rolls Out Medication Tracking to all iPhones, Pharma Must Embrace Connectivity

pharmaphorum

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. The doctor will see you now.

Medical 101
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How to Boost Your Optical Business Sales in Malaysia

Contrarian Sales Techniques

This article does not constitute professional medical advice - readers should consult qualified eye care professionals for specific medical concerns or prescriptions. The strategies and suggestions presented are based on general market observations and may not be suitable for all businesses.

Sales 52
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Specialty Treatments Require a New Approach to Affordability

PM360

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022. 10 Further, 2.9

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Direct to Patient Healthcare

Healthcare Success

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. We did that under the insurance. And I think it's we have kind of a special model of it, but it's Lee Aase: The big difference is that we don't take insurance.