World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

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World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise.

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Insurance Doctors Pharma Side effects 200

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct.

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Patients Side effects Insurance Medical 98

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Vincent Keunen.

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PM360

MAY 21, 2024

Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage. Improve Medication Adherence Once patients have a diagnosis and treatment plan, any number of barriers can prevent them from actually filling their prescriptions and taking them as directed.

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Patients Prescription Side effects Doctors 52

Medgadget

MAY 2, 2023

These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution. For some patients with PTSD, psychotherapy may not be an effective option, they may find talking about their traumatic experience stress inducing, untherapeutic or ineffective.

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Healthcare Success

OCTOBER 17, 2024

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. We did that under the insurance. And I think it's we have kind of a special model of it, but it's Lee Aase: The big difference is that we don't take insurance.

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Healthcare Healthcare Patients Insurance 109

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Feb-May 2022.

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Education Medical Patients Media 89

PM360

AUGUST 9, 2022

Accordingly, multiple reasons for subpar patient adherence are gaining attention, including fear of side effects, lack of medical understanding, or even financial limitations. The “gold standard” approach is calculating Medication Possession Ratio (MPR) and Proportion of Days Covered (PDC).

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Medical Patients Electronics Healthcare 105

Silver Line CRM

NOVEMBER 11, 2020

Insurance coverage, HCP prior authorization, IMS script data, pharmacy fill/delivery status…the challenge is being able to access this kind of data easily and in one place. . What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time.

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Marketing Pharmaceutical Side effects Insurance 52

PM360

OCTOBER 22, 2024

The barriers patients experience in accessing treatment: The journey to therapy can go well beyond a doctor’s appointment and a prescription. Insurers may require prior authorization or step therapy before approving the preferred prescription. Patients may need to travel to specialists or undergo pre-treatment tests.

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PM360

OCTOBER 13, 2023

Only 15% of prescribers think the drugs come at reasonable cost to patients or have decent insurance coverage eligibility. They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). InCrowd also uncovered some other surprising doctor perceptions.

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Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 30, 2024

Understanding how HCPs weigh these factors to make treatment and practice management decisions will lead to a product commercialization strategy that will naturally lead to prescriptions, but it is also vital to designing effective program packaging, ensuring the right patient services are in place, and ensuring optimal access.

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Side effects Marketing Patients Specialization 52

PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. These topics might include side effect management, patient compliance, and needs for other resources such as mental healthcare, general wellness, etc.

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Patients Pharma Education Media 59

Pharmaceutical Technology

OCTOBER 10, 2022

Overall, side effects serve as a more significant barrier in this condition than elsewhere because the condition is not life-threatening, says Ben-Zion. Moreover, some women may find certain side effects like sleepiness, seen with other alternatives, beneficial, adds Kingsberg and Simon.

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Pharmacology Side effects FDA Safety 59

World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects.

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Healthcare Healthcare Insurance Prescription 234