World of DTC Marketing

MAY 2, 2021

According to data from KFF’s annual survey of employers , between 2010 and 2020, insurance premiums for employer-sponsored family coverage rose by 55 percent; the employer’s contribution went up 61 percent. Meanwhile For Health Insurers. In other words the nation’s health insurers are doing extraordinary well.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Pharmacists have to reverse the billing they have done, enter the information like an insurance card, rebill, and print new paperwork. And advertising? It doesn’t work that way.

Prescription 222

Prescription Insurance Side effects Medical 222

World of DTC Marketing

MARCH 31, 2022

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. Even with health insurance, some people pay up to $1,000 a month for insulin.

Insurance 240

Insurance Prescription Manufacturing Sales 240

MedCity News

JANUARY 9, 2023

Transcarent wants to transform the digital pharmacy benefit experience, enabling self-insured employers and their staff to make more informed choices.

Insurance 272

Insurance Patients Prescription Management 272

World of DTC Marketing

JANUARY 4, 2022

They told the researchers that insurance didn’t protect them from serious money problems. While 98% of them had insurance, 71% fell deeper into debt, took out a new loan, sold or refinanced a home, or experienced at least a 20% decline in income — or a combination of these over the year they answered quarterly surveys.

Insurance 273

Insurance Transportation Medical Medicine 273

World of DTC Marketing

MARCH 8, 2021

Forget the fact that prescription drugs only account for $.10 10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers we love to place blame. Another actuarial firm projects that self-insured employers may see a 4% reduction in their employees’ health costs this year.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

APRIL 21, 2021

Gilead ended up selling hundreds of thousands of doses at the maximum conceivable level, i.e., the American private-insurance price — which, incidentally, might be about 10 times what it’s worth, given its actual medical impact. for each Medicaid prescription, which accounted for 9.5% PBMs too are making a fortune.

Insurance 273

Insurance Prescription Government Pharma 273

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. population health issues increase, the risk of insuring the average American goes up. As the U.S.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug. Some 80 million obese Americans do not have insurers who will pay for Wegovy.

Side effects 209

Side effects Doctors Insurance Prescription 209

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Prescription drugs with high misuse potential.

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table.

Pharma 180

Pharma Prescription Insurance Medical 180

MedCity News

AUGUST 22, 2023

A new Business Group on Health survey revealed several key trends for large, self-insured employers. These trends show a rising prevalence of mental health challenges and a decreasing emphasis on virtual health.

Insurance 246

Insurance Prescription 246

World of DTC Marketing

MARCH 1, 2022

Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

PM360

DECEMBER 20, 2024

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers. This crisis has far-reaching implications, extending beyond individual finances.

Patients 52

Patients Prescription Retail Insurance 52

World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. Prescription drugs only accounted for $.11 2wo: Insurers should strongly suggest to obese customers that they seek nutritional counseling and offer them fitness wearable devices with financial incentives to lose weight. By one estimate, the U.S.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. Is it covered by my insurance? But is this really true across all DTC?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JULY 26, 2022

” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. I don’t want Amazon to mail me my medications when I can use a local pharmacy drive-through and pick up the prescription within an hour or two of a doctor writing an Rx.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media.

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

NOVEMBER 5, 2021

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.”

Insurance 271

Insurance Side effects Medical Prescription 271

World of DTC Marketing

MARCH 29, 2022

Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. An obese person who spends most of their time sitting and eating pays the same for health insurance as a person who watches their diet and exercises. This is not normal.

Insurance 231

Insurance Education Healthcare Healthcare 231

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234

FDA Insurance Prescription Medicine 234

World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud. The system floods the streets with drugs from fraudulent prescriptions.

Insurance 198

Insurance Education Electronics Prescription 198

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S.

Pharma 241

Pharma Insurance Sales Government 241

World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. 6ix: Online health seekers trust pharma products, but they are “very concerned” about rising drug costs as their health insurance rates climb. Pharma websites are not consdiered a top resource for infromation on new products.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

NOVEMBER 24, 2021

The causes of financial ruin for cancer patients are many, including the high cost of treatments, filling in insurance coverage gaps and covering the loss of income. One-quarter of all cancer patients chose not to fill a prescription due to cost, according to a 2013 study in The Oncologist. Click to Tweet.

Food and Drug Administration 266

Food and Drug Administration Insurance Prescription FDA 266

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. They don’t trust your ads, and since their health insurance is going up yearly, they are acting more and more like healthcare consumers. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

MAY 30, 2021

Insurance premiums—and insurance company profits—have risen far faster than workers’ wages. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs. There’s gold in healthcare, and VCs and tech know it.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

DECEMBER 13, 2021

Among adults 65 and older with Medicare coverage, average annual out-of-pocket costs for medical services and prescription drugs were highest in the initial phase of care (first 12 months after diagnosis) — $2,200 and $243, respectively — and the end-of-life phase (12 months before death) — $3,823 and $448, respectively.

Food and Drug Administration 55

Food and Drug Administration Food Medical Medicine 55

Pharmaceutical Commerce

SEPTEMBER 22, 2023

An analysis by 3 Axis Advisors has found that there is a large variability in pharmacy reimbursement of prescription drugs depending on PBM contracts with insurers. This creates a system with huge inconsistencies on the prices of both generics and branded products.

Insurance 105

Insurance Prescription 105

World of DTC Marketing

SEPTEMBER 9, 2021

Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. Collectively, hospitals boast a margin of 8 percent, a level higher than margins in the pharmacy industry or the insurance industry. New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

JANUARY 31, 2021

Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. PBM’s and insurers required that patients with high cholesterol first use generic versions of Lipitor and Crestor to save money. I always have pointed instances in which pharma puts Wall Street first and patients second.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. While pharma continues to advertise help for prescription drug prices, 25% of people say they can’t afford their medications. Are prescription drugs priced too high?

Pharma 155

Pharma Prescription Media Healthcare 155

Pharmacy Times

AUGUST 16, 2022

Insurer and pharmacy benefit manager policies used to cut the cost of drugs could be so time consuming that they could put newly diagnosed atrial fibrillation patients at risk of stroke.

Insurance 55

Insurance Prescription Management Patients 55