Remove Insurance Remove Physicians Remove Side effects
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DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects. HCPs want to understand their patients better as insurers require better patient outcomes.

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A realistic view of healthcare in 2022

World of DTC Marketing

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet?

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

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“Game-changing” obesity drug over-promising?

World of DTC Marketing

.” Public payers such as Medicare will not cover the drug, due to a existing rule concerning weight loss treatments, and only a few private insurers have explicitly said that they will cover it. Many factors contribute to obesity. The NIH says the #1 cause of obesity is “by overeating and moving too little…. Click to Tweet.

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Telehealth use drops as hype expires

World of DTC Marketing

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults.

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Getting an Rx does not address health problems

World of DTC Marketing

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. This is where health insurers and pharma can help.

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