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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Providers are no longer accepting their healthcare insurance. Limited or no access to direct communication with their physician.

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Will Pharma turn to tech for faster market access reporting?

Clarify Health

Every year in the summer and fall, it is contracting season, when pharma companies work with insurers to negotiate rebates for various access levels (i.e., Pharma companies will offer different rebates for different access levels, negotiating with insurers to find a price point and expected market share that maximizes profitability.

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Will Pharma turn to tech for faster market access reporting?

Clarify Health

Every year in the summer and fall, it is contracting season, when pharma companies work with insurers to negotiate rebates for various access levels (i.e., Pharma companies will offer different rebates for different access levels, negotiating with insurers to find a price point and expected market share that maximizes profitability.

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. ACT ICS Patient Relationship Management.

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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

Often times they are referred to as key opinion leaders (KOLs), they are held in high regard among patients in the community and frequently serve as referral points for other physicians. It is also a good idea to leverage your customer relationship management (CRM) system to handle prospect and account research automatically.

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How engaging providers enhances value-based care

Clarify Health

Formerly known as America’s Health Insurance Plans, AHIP is a professional advocacy association for providers of health care coverage, services, and solutions; its annual flagship conference has been a destination for industry leaders for decades. Engagement is “really just relationship management in many ways,” she added.