World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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MedCity News

NOVEMBER 22, 2023

Insurers and PBMs are increasingly implementing white-bagging policies, which require oncology practices to obtain physician-administered infusions and other medications from designated specialty pharmacies often owned by or affiliated with insurers and their PBMs.

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MedCity News

MARCH 3, 2023

Aledade — an independent primary care network focused on value-based care — struck a 10-year partnership with insurer Humana. Under the collaboration, Humana’s Medicare Advantage members will receive primary care from Aledade physicians using value-based arrangements.

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World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Health insurance policies are stressing many physicians out.

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MedCity News

MAY 10, 2023

Learn how one healthcare benefit manager in the insurance space values virtual primary care.

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Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Level 3: External review by an impartial physician.

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World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. Most physicians are trained in medicine and rely on their experiences to understand patients.

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World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

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Physicians Marketing Pharma Insurance 270

MedCity News

JULY 25, 2022

Commercial insurers have been focused on developing value-based care payment models and ACOs centered on primary care, while other specialty conditions like behavioral health have remained on the sidelines of alternative payment model development. Though challenging to develop VBC models in this space, it needs to change. Here’s how.

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World of DTC Marketing

OCTOBER 12, 2020

Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

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World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

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MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

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World of DTC Marketing

MARCH 28, 2021

Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. Some health insurers require that HCP’s notify patients they are obese and that they are in danger of chronic conditions but that’s not enough.

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World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

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World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues. Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9

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World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? I had a chance to talk to my local physicians group about the product/DTC and they had mixed emotions. Does TV DTC make sense to reach such a small audience?

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World of DTC Marketing

NOVEMBER 5, 2021

.” Public payers such as Medicare will not cover the drug, due to a existing rule concerning weight loss treatments, and only a few private insurers have explicitly said that they will cover it. Suppose you consume high energy, particularly fat and sugars, but do not burn off the energy through exercise and physical activity.

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World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. While this is an excellent general overview, it does not apply to all healthcare.

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World of DTC Marketing

MARCH 29, 2022

The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. What is the role of healthcare? This is unacceptable.

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World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud. What is worse, 70% of those people had health insurance. 1 cause of bankruptcy for Americans.

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World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug. Some 80 million obese Americans do not have insurers who will pay for Wegovy.

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World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid. More importantly, they felt the company should never have launched Aduhelm. Biogen is in trouble.

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World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. Anyone who is obese should be warned by their personal physician that they risk getting serious health issues from cancer to a severe form of COVID-19.

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World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Insurers are starting to embrace telehealth because it saves them money compared to in-office patient visits but HCP’s have valid concerns. What can pharma do?

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World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. Telehealth will find a niche for patients who need their doctors for simple health issues, but physicians still need to be taught how to recognize more severe problems that require an office visit.

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World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. residents pay more for each interaction.

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World of DTC Marketing

JULY 5, 2022

The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say. This is where health insurers and pharma can help.

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World of DTC Marketing

NOVEMBER 3, 2020

HCP’s and insurance companies too often fail to have a conversation about a patient’s weight and lack of exercise which in turn leads to more health problems and higher healthcare costs. I’m a big believer that patients who don’t exercise and are obese should pay higher health insurance rates.

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World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. 2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. They want pharma to “get to the point” and stop trying to “sell” so much. They want to be treated as individuals, not just as a number.

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MedCity News

OCTOBER 5, 2023

There have been more employers offering some sort of mental health insurance coverage, but it is rare to offer specific mental health programs that cater to individuals who are building their families and new parents. In the U.S.,

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World of DTC Marketing

AUGUST 21, 2020

To date the AMA, insurers, pharma and physicians have done very little to fight the obesity epidemic. What this means in real terms is that a lot of money is going to be needed for healthcare and that our reliance on nonprescription drugs is going to increase in lieu of exercising and eating healthy.

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World of DTC Marketing

APRIL 20, 2022

Their biggest complaint is insurance companies’ preapprovals. They see this as an insurance company coming between them and their patients. They also want to understand better why some drugs require more co-pay if the data shows better patient outcomes.

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Medico Reach

JULY 21, 2024

Introduction A physician group is one or more physicians working as an association to provide quality care. Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. Its physicians cover 6 specialty areas: brain surgery, primary care, oncology and more.

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World of DTC Marketing

JUNE 27, 2021

But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. We are an obese country, and diabetes is getting worse.

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Pharmaceutical Representative Training

JANUARY 29, 2025

Resolving The Biggest Problems in Healthcare: Medicare Expenses, Prior Authorization, and Physician Burnout The United States has high healthcare spending and inequitably distributed unfavorable health outcomes compared to other high income countries. Last year, physicians saw a 1.7% Last year, physicians saw a 1.7%

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World of DTC Marketing

FEBRUARY 10, 2022

But the rest is shouldered by employers, insurance companies, and the government. There is currently a movement underway to give cards to nurses at the physician’s office so that patients aren’t weighed. Individuals bear some of these costs in medical expenses and lost wages, averaging $4,879 for women and $2,646 for men.

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World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen. health care spending reached $3.7

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