World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

Physicians 270

Physicians Marketing Pharma Insurance 270

MedCity News

JULY 18, 2023

Over the past decade, a significant percentage of the country’s physicians have shifted from working in private practices (defined as those owned wholly by physicians) to working in bigger, health system-owned practices.

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Physicians Insurance Medical 98

MedCity News

FEBRUARY 21, 2023

Physicians Health Plan of Northern Indiana and Premise Health will build a primary care center in Fort Wayne, Indiana, that will be exclusive to the health plan’s fully-insured members in the area.

Physicians 96

Physicians Insurance Medical 96

World of DTC Marketing

OCTOBER 12, 2020

Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

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Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

Doctors 247

Doctors Physicians Insurance Medicine 247

MedCity News

DECEMBER 17, 2023

This bipartisan legislation will help create a more transparent process that allows patients and physicians to seek exceptions to step therapy protocol. Although it only applies to employer-sponsored health plans, the bill represents an important step towards reining in this troubling practice.

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Insurance Patients Physicians 137

World of DTC Marketing

MARCH 28, 2021

Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. Some health insurers require that HCP’s notify patients they are obese and that they are in danger of chronic conditions but that’s not enough.

Doctors 250

Doctors Patients Insurance Physicians 250

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues. Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? I had a chance to talk to my local physicians group about the product/DTC and they had mixed emotions. Does TV DTC make sense to reach such a small audience?

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Physicians Education Doctors Insurance 205

World of DTC Marketing

NOVEMBER 5, 2021

.” Public payers such as Medicare will not cover the drug, due to a existing rule concerning weight loss treatments, and only a few private insurers have explicitly said that they will cover it. Suppose you consume high energy, particularly fat and sugars, but do not burn off the energy through exercise and physical activity.

Insurance 271

Insurance Side effects Medical Prescription 271

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

MARCH 29, 2022

The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. What is the role of healthcare? This is unacceptable.

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Insurance Education Healthcare Healthcare 231

World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud. What is worse, 70% of those people had health insurance. 1 cause of bankruptcy for Americans.

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Insurance Education Electronics Prescription 198

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug. Some 80 million obese Americans do not have insurers who will pay for Wegovy.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid. More importantly, they felt the company should never have launched Aduhelm. Biogen is in trouble.

Insurance 222

Insurance Pharma Doctors Physicians 222

MedCity News

NOVEMBER 22, 2023

Insurers and PBMs are increasingly implementing white-bagging policies, which require oncology practices to obtain physician-administered infusions and other medications from designated specialty pharmacies often owned by or affiliated with insurers and their PBMs.

Insurance 115

Insurance Physicians Patients Medical 115

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. Anyone who is obese should be warned by their personal physician that they risk getting serious health issues from cancer to a severe form of COVID-19.

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Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Insurers are starting to embrace telehealth because it saves them money compared to in-office patient visits but HCP’s have valid concerns. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

MedCity News

MARCH 3, 2023

Aledade — an independent primary care network focused on value-based care — struck a 10-year partnership with insurer Humana. Under the collaboration, Humana’s Medicare Advantage members will receive primary care from Aledade physicians using value-based arrangements.

Insurance 115

Insurance Physicians Networking 115

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. Telehealth will find a niche for patients who need their doctors for simple health issues, but physicians still need to be taught how to recognize more severe problems that require an office visit.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. residents pay more for each interaction.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

JULY 5, 2022

The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say. This is where health insurers and pharma can help.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

NOVEMBER 3, 2020

HCP’s and insurance companies too often fail to have a conversation about a patient’s weight and lack of exercise which in turn leads to more health problems and higher healthcare costs. I’m a big believer that patients who don’t exercise and are obese should pay higher health insurance rates.

Insurance 190

Insurance Healthcare Healthcare Physicians 190

World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. 2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. They want pharma to “get to the point” and stop trying to “sell” so much. They want to be treated as individuals, not just as a number.

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

AUGUST 21, 2020

To date the AMA, insurers, pharma and physicians have done very little to fight the obesity epidemic. What this means in real terms is that a lot of money is going to be needed for healthcare and that our reliance on nonprescription drugs is going to increase in lieu of exercising and eating healthy.

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Insurance Physicians Healthcare Healthcare 238

World of DTC Marketing

APRIL 20, 2022

Their biggest complaint is insurance companies’ preapprovals. They see this as an insurance company coming between them and their patients. They also want to understand better why some drugs require more co-pay if the data shows better patient outcomes.

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Marketing Pharma Insurance Medical 218

World of DTC Marketing

JUNE 27, 2021

But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. We are an obese country, and diabetes is getting worse.

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Side effects Patients Insurance Doctors 194

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. A patient’s physician or healthcare provider can decide what treatment the patient needs. What is prior authorization? ’ Why does prior authorization exist?

Healthcare 104

Healthcare Healthcare Insurance Healthcare Provider 104

World of DTC Marketing

FEBRUARY 10, 2022

But the rest is shouldered by employers, insurance companies, and the government. There is currently a movement underway to give cards to nurses at the physician’s office so that patients aren’t weighed. Individuals bear some of these costs in medical expenses and lost wages, averaging $4,879 for women and $2,646 for men.

Insurance 197

Insurance Government Food Consulting 197

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen. health care spending reached $3.7

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. The most trusted source of health information continues to be physicians, and pharma, along with insurers, should be supplying doctors with all types of patient information that can be used during office visits.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

AUGUST 16, 2022

These people hand cards, telling physicians not to weigh them to nurses. It requires a coordinated approach of HCPsm, insurers, and employers. The idea of the victim mentality is thrown around in pop culture and casual conversation to refer to people who seem to wallow in negativity and force it upon others.

Food 48

Food Retail Healthcare Healthcare 48

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 62

Doctors Physicians Marketing Prospecting 62

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? Is it covered by my insurance? Is TV the best channel? The old belief is that patients who are interested in new treatments ask their doctor about them.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices.

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Marketing Doctors Physicians Prescription 155