MedCity News

NOVEMBER 22, 2023

Insurers and PBMs are increasingly implementing white-bagging policies, which require oncology practices to obtain physician-administered infusions and other medications from designated specialty pharmacies often owned by or affiliated with insurers and their PBMs.

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Insurance Physicians Patients Medical 289

MedCity News

MARCH 3, 2023

Aledade — an independent primary care network focused on value-based care — struck a 10-year partnership with insurer Humana. Under the collaboration, Humana’s Medicare Advantage members will receive primary care from Aledade physicians using value-based arrangements.

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Insurance Physicians Networking 288

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Level 3: External review by an impartial physician.

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Healthcare Healthcare Insurance Healthcare Provider 73

MedCity News

MAY 10, 2023

Learn how one healthcare benefit manager in the insurance space values virtual primary care.

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Insurance Management Healthcare Healthcare 303

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. Most physicians are trained in medicine and rely on their experiences to understand patients.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

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Physicians Marketing Pharma Insurance 270

MedCity News

JULY 25, 2022

Commercial insurers have been focused on developing value-based care payment models and ACOs centered on primary care, while other specialty conditions like behavioral health have remained on the sidelines of alternative payment model development. Though challenging to develop VBC models in this space, it needs to change. Here’s how.

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Insurance Physicians 299

World of DTC Marketing

OCTOBER 12, 2020

Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

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Healthcare Healthcare Insurance Sales pitches 207

MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

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Safety Insurance Training Healthcare 277

World of DTC Marketing

MARCH 28, 2021

Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. Some health insurers require that HCP’s notify patients they are obese and that they are in danger of chronic conditions but that’s not enough.

Doctors 250

Doctors Patients Insurance Physicians 250

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. It also raises healthcare costs for public and private insurers alike. (FT.COM) The U.S.

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Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

JUNE 27, 2022

” When I stopped exercising because of a broken bone, I gained some weight, and my insurance company did send me a letter about the dangers of weight gain, but it was a form letter, and there was no follow-up.

Physicians 240

Physicians Pharma Insurance Doctors 240

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues. Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? I had a chance to talk to my local physicians group about the product/DTC and they had mixed emotions. Does TV DTC make sense to reach such a small audience?

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

NOVEMBER 5, 2021

.” Public payers such as Medicare will not cover the drug, due to a existing rule concerning weight loss treatments, and only a few private insurers have explicitly said that they will cover it. Suppose you consume high energy, particularly fat and sugars, but do not burn off the energy through exercise and physical activity.

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Insurance Side effects Medical Prescription 271

World of DTC Marketing

MARCH 29, 2022

The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. What is the role of healthcare? This is unacceptable.

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Insurance Education Healthcare Healthcare 231

World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud. What is worse, 70% of those people had health insurance. 1 cause of bankruptcy for Americans.

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Insurance Education Electronics Prescription 198

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug. Some 80 million obese Americans do not have insurers who will pay for Wegovy.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid. More importantly, they felt the company should never have launched Aduhelm. Biogen is in trouble.

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Insurance Pharma Doctors Physicians 222

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. Anyone who is obese should be warned by their personal physician that they risk getting serious health issues from cancer to a severe form of COVID-19.

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Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. residents pay more for each interaction.

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Insurance Prescription Healthcare Healthcare 154

Healthcare Success

MARCH 25, 2025

You need to focus on high-intent keywords, like Find a psychiatrist covered by [Insurance] near me or Acne scar treatment specialist in [City], and create content that effectively addresses the searcher's needs and guides them towards scheduling an appointment. Video explanations from your physicians. Patient education resources.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. This would include drugs covered by both Medicare Part B (physician-administered drugs) and Part D (prescription medications).

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Pharma Prescription Pharmaceutical Manufacturing 256

MedCity News

OCTOBER 5, 2023

There have been more employers offering some sort of mental health insurance coverage, but it is rare to offer specific mental health programs that cater to individuals who are building their families and new parents. In the U.S.,

Training 312

Training Healthcare Healthcare Insurance 312

World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. 2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. They want pharma to “get to the point” and stop trying to “sell” so much. They want to be treated as individuals, not just as a number.

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

APRIL 20, 2022

Their biggest complaint is insurance companies’ preapprovals. They see this as an insurance company coming between them and their patients. They also want to understand better why some drugs require more co-pay if the data shows better patient outcomes.

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Marketing Pharma Insurance Medical 218

Medico Reach

JULY 21, 2024

Introduction A physician group is one or more physicians working as an association to provide quality care. Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. Its physicians cover 6 specialty areas: brain surgery, primary care, oncology and more.

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Physicians Healthcare Healthcare Networking 52

World of DTC Marketing

JUNE 27, 2021

But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. We are an obese country, and diabetes is getting worse.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

DECEMBER 17, 2020

The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. Between 2007 and 2014, prices for inpatient and outpatient hospital care rose much faster than physician prices, according to a 2019 study in Health Affairs. Healthcare Practices Defensive Medicine.

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Healthcare Healthcare Government Physicians 181

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen. health care spending reached $3.7

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. The most trusted source of health information continues to be physicians, and pharma, along with insurers, should be supplying doctors with all types of patient information that can be used during office visits.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

AUGUST 16, 2022

These people hand cards, telling physicians not to weigh them to nurses. It requires a coordinated approach of HCPsm, insurers, and employers. The idea of the victim mentality is thrown around in pop culture and casual conversation to refer to people who seem to wallow in negativity and force it upon others.

Food 48

Food Retail Healthcare Healthcare 48

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. A patient’s physician or healthcare provider can decide what treatment the patient needs. What is prior authorization? ’ Why does prior authorization exist?

Healthcare 91

Healthcare Healthcare Insurance Healthcare Provider 91

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? Is it covered by my insurance? Is TV the best channel? The old belief is that patients who are interested in new treatments ask their doctor about them.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices.

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Marketing Doctors Physicians Prescription 155

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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Doctors Physicians Marketing Prospecting 59