PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. The increased use of biosimilars has the potential to result in significant cost savings for the U.S. healthcare system but we haven’t seen widespread acceptance by doctors and patients.

Marketing 97

Marketing Physicians Electronics Patients 97

Contrarian Sales Techniques

FEBRUARY 25, 2023

A point of view from a Medical Sales Rep I strongly believe that the most effective insurance policy is not to get sick. So, it is still vital to have access to quality health care and health insurance, whether you are experiencing health issues or not. This includes potential side effects or adverse reactions to medications.

Side effects 52

Side effects Medical sales reps Insurance Medical sales 52

Healthcare Success

OCTOBER 17, 2024

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. We did that under the insurance. And I think it's we have kind of a special model of it, but it's Lee Aase: The big difference is that we don't take insurance.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

Medical 105

Medical Patients Electronics Healthcare 105

Contrarian Sales Techniques

JANUARY 25, 2023

This includes in-depth knowledge of the science behind the products, as well as their indications, contraindications, and potential side effects. This includes navigating reimbursement and insurance coverage issues to make sure the patient has access to the product.

Product Knowledge 52

Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

Silver Line CRM

NOVEMBER 11, 2020

Insurance coverage, HCP prior authorization, IMS script data, pharmacy fill/delivery status…the challenge is being able to access this kind of data easily and in one place. . Effective measurement . Pharma marketers today are under plenty of pressure to deliver what customers want, when they want it. Insurance companies .

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Pharma Manufacturer Solutions. Aaron Crittenden.

Prescription 105

Prescription Medical Patients Side effects 105

PM360

AUGUST 9, 2022

Unfortunately, physicians do not always educate patients on the potential for long delays awaiting a newly prescribed specialty therapy to arrive and treatment to start due to the prior authorizations required to obtain insurance coverage. Patients don’t understand why this process for the approval of their therapy can take so long.

Education 59

Education Side effects Physicians Patients 59

PM360

OCTOBER 22, 2024

Leveraging smart watches and other wearable devices/sensors offers a scalable and cost-effective opportunity that pharma and life sciences companies can—and should—leverage when designing patient-support programs (PSPs). We have seen copay programs as a solution to manage cost concerns for commercially insured patients.

Education 52

Education Side effects Medical Patients 52

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., insurance information, etc.) 1 About half of the general U.S.

Education 89

Education Medical Patients Media 89

PM360

AUGUST 26, 2024

As cost constraints and care rationing under the transition to corporatist “value-based” care, any reduction in cost, misdiagnosis, non-targeted treatment, and unnecessary side effects must shift focus of care from reaction to prediction, and from Rx cycling to prevention. That said, it’s not all sunshine and roses everywhere.

Medicine 52

Medicine Food and Drug Administration Government Insurance 52

Celeritas

SEPTEMBER 25, 2022

QR codes can ease the completion of a host of functions, such as leaving a review , making a payment through your online payment portal , or lodging pet insurance claims. Additionally, an administrator needs to be well-versed in the company’s policies, payment options, insurance matters, and government regulations.

Insurance 52

Insurance Management Medical Marketing 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

Celeritas

SEPTEMBER 26, 2022

Additionally, an administrator needs to be well-versed in the company’s policies, payment options, insurance matters, and government regulations. This will confirm the company name alongside the date of expiry, contents, and possible side effects. They must attend to and answer questions about these matters all the time.

Physicians 52

Physicians Patients Medical Management 52

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% In short, no, but like any new technology, the pretenders will have to be weeded out from the ones who are going to work with both providers and insurers to iron out the key challenges. What about pharma?

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

AUGUST 1, 2022

Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects. Plus, sometimes they aren’t covered by insurance and don’t always work for everyone. Beware of Private Equity. With the U.S.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

AUGUST 7, 2024

By identifying biological targets for new drugs and finding potential compounds that interact effectively with the target, new compounds can be developed that enhance effectiveness and reduce side effects. This analysis can inform trial designers about the necessary adjustments to make trials more inclusive.

Patients 52

Patients Side effects Training Management 52

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. 4 questions to help build your pharma marketing readiness strategy . Here’s how.

Marketing 52

Marketing Pharma Side effects Training 52

Pharmaceutical Technology

OCTOBER 10, 2022

After more than a decade in development, Freya Pharma Solutions plans to advance an oral tablet dubbed Lybrido into Phase III trials to treat female sexual interest/arousal disorder (FSIAD). Overall, side effects serve as a more significant barrier in this condition than elsewhere because the condition is not life-threatening, says Ben-Zion.

Pharmacology 59

Pharmacology Side effects FDA Safety 59

World of DTC Marketing

FEBRUARY 23, 2021

SUMMARY: Pharma’s reputation got a bump the latest Harris Poll survey shows but behind the numbers is more of a reality. Overall, about 16% of Americans had a negative or more negative view of pharma in mid-May, which was again on par with April sentiment. The COVID vaccines will make billions for pharma and some senior executives.

Pharma 164

Pharma Side effects Media Insurance 164

European Pharmaceutical Review

FEBRUARY 20, 2025

However, in the long term, increased costs could be passed on to healthcare systems, insurers, and ultimately, patients. Internet] Fierce Pharma. Trump’s Tariffs’ Possible Side Effects Include Making Pain Relievers And Antibiotics More Expensive. Internet] American Hospital Association. Internet] Reuters.

Pharmaceutical 20

Pharmaceutical Manufacturing Medicine Pharmaceutical manufacturing 20