World of DTC Marketing

OCTOBER 12, 2020

Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Then they decided to move their HQ to an expensive campus in downtown Cambridge to play with “big pharma” Along with the move came new competitors and MS patients who reported that other MS drugs were better.

Insurance 222

Insurance Pharma Doctors Physicians 222

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. They want pharma to “get to the point” and stop trying to “sell” so much. 2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. They expect and want more from HCPs and pharma companies.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. It’s simple: people trust each other more than pharma companies who they view with a high degree of skepticism.

Healthcare 230

Healthcare Healthcare Insurance Retail 230

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. Just 28% of surveyed LGBTQ+ patients report that preventive care is completely covered by their insurance compared with 48% of the total surveyed population.

Patients 97

Patients Pharma Physicians Doctors 97

World of DTC Marketing

DECEMBER 17, 2020

The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. Between 2007 and 2014, prices for inpatient and outpatient hospital care rose much faster than physician prices, according to a 2019 study in Health Affairs. Healthcare Practices Defensive Medicine.

Healthcare 181

Healthcare Healthcare Government Physicians 181

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? Is it covered by my insurance? Is TV the best channel? Today people go online to learn more about the drug. What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

PM360

AUGUST 24, 2023

A medication is available that can effectively treat Scott’s disease, but his physician is unwilling to prescribe it because he lacks confidence that Scott’s insurance will cover the drug. The other patient was insured through a small payer, and their decision not to cover the drug was an outlier rather than the norm.

Pharma 98

Pharma Marketing Physicians Insurance 98

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more.

Marketing 97

Marketing Physicians Electronics Patients 97

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 88

Patients Physicians Pharma Insurance 88

Evolve Your Success

SEPTEMBER 11, 2024

With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates. Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales.

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Sales Medical sales reps Medical sales Healthcare 130

Evolve Your Success

JUNE 28, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 2. We give them this very quantitative assessment of their idea based on market size, the clinical need, and the attractiveness as a physician call point. Then, say, “It’s that way because of insurance companies.” Why did insurance companies become this way?

Sales 130

Sales Pharma Medical sales reps Medical sales 130

World of DTC Marketing

FEBRUARY 2, 2021

When I first read these statistics, I thought, “what a great opportunity,” but I wanted to check with some physician thought leaders. Digital health can be a huge game-changer, but only when apps and home devices are studied and get buy-in from HCP’s and insurers. It’s very beneficial if a disease is caught early on.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Physician Access. Insurance Coverage. Physician Apathy.

Medical sales 66

Medical sales Medical sales reps Sales Medical 66

Clarivate

APRIL 24, 2023

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients. Vertical integration is common in the health systems sector.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

AUGUST 29, 2022

Amidst a fragmented Convergent TV landscape that offers consumers a multitude of ways to watch their preferred programming, linear TV is still a valuable environment for pharma advertisers. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Celeritas

SEPTEMBER 26, 2022

Additionally, an administrator needs to be well-versed in the company’s policies, payment options, insurance matters, and government regulations. Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. Training and Engagement: .

Physicians 52

Physicians Patients Medical Management 52

Clarify Health

AUGUST 22, 2022

While pharma companies are continuously innovating internal processes and implementing novel technologies to gain efficiencies across R&D and commercial, one function has lagged the others: market access reporting. I want to start off by understanding how pharma does market access reporting today. Interviewee: Colin Taggart.

Marketing 52

Marketing Pharma Consulting Insurance 52

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Our doctor consultations only cost $15, less than the average insurance copay. The platform.

Medical 98

Medical Prescription Doctors Physicians 98

PM360

APRIL 7, 2023

The vertical integration of payer, distributor, and provider organizations seeks to alleviate these challenges, but things such as in-office dispensing, white bagging, specialty distribution, and specialty pharmacy are not always aligned with the needs of the payer or physician group. price of its most prescribed insulin brand.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Patients named copay cards as the main tool that they’d be interested in seeing from pharma if it became difficult for them to afford their medicine. What’s the current situation?

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Patients named copay cards as the main tool that they’d be interested in seeing from pharma if it became difficult for them to afford their medicine. What’s the current situation?

Marketing 52

Marketing Pharma Patients Insurance 52

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? insurance companies. 6 Steps Toward Pharma Selling Success. Read our detailed article on overcoming physician objections. case, the physician – and what’s in it for him or her? the physician and the physician’s practice? pharmacists.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 52

Patients Physicians Pharma Insurance 52

PM360

MAY 15, 2023

Don’t Take This Personally, But…It’s Us We are pharma, or extensions of it. Over time, patients have developed a distrust of pharma and what we offer. We all acknowledge that pharma needs to gain trust with patients and the general public. As pharma partners, how can we help make this happen? What else can we do?

Education 81

Education Patients Pharma Doctors 81

The Marketing Advantage

APRIL 3, 2020

April 3, 2020 Although social distancing in the midst of COVID-19 means pharma, biotech and medical device sales representatives have been asked to stay home, that does not mean that the selling process has to stop. Thus, it is important to sell to both audiences—physicians and office personnel.

Physicians 52

Physicians Sales Pharma Medical 52

Clarivate

JULY 5, 2023

The larger discount will be available to insurers who choose not to utilize those discounts and rebates. and European physicians across six specialties, and global pipeline analysis curated by experts to provide insights into the evolving landscape. from 91% in 2023 to 36% by 2031.

Marketing 97

Marketing Physicians Manufacturing Competition 97

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

PM360

AUGUST 9, 2022

2 and over a million actively licensed physicians 3 are available to prescribe them? Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. By 2020, that percentage plummeted to just 8%. References: 1.

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Prescription Doctors Specialization Physicians 52

Evolve Your Success

FEBRUARY 7, 2023

I was working with the same physicians I used to sell stents to help them raise money and open their outpatient centers. We syndicate, which means we sell shares for physicians to invest. We’re partners with the physicians. The physicians come in, do their case and leave. The physicians like the efficiency.

Sales 130

Sales Medical Medical sales Doctors 130

Healthcare Success

OCTOBER 17, 2024

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. Which is a professional limited liability company, because as a non-physician, I can't own a medical practice. Well, the physicians are the leaders.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

Clarify Health

AUGUST 22, 2022

Market Access Interview Interviewer: Rachael Hellman Interviewee: Colin Taggart While pharma companies are continuously innovating internal processes and implementing novel technologies to gain efficiencies across R&D and commercial, one function has lagged the others: market access reporting. HELLMAN: Thanks for joining me today, Colin.

Marketing 40

Marketing Pharma Consulting Insurance 40