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Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?
Pharmaceutical sales representatives (often times referred to as pharmareps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharmarep?
Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharmareps in some way, and the majority of offices had variable access policies governing pharmarep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.
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