Fierce Pharma

SEPTEMBER 24, 2024

drug prices, the role of insurers and pharmacy benefit managers (PBMs) often commands at least some of the attention. | At the Senate committee hearing on Novo Nordisk's prices for Ozempic and Wegovy, debate around insurance coverage and pharmacy benefit managers took up much of the conversation.

Insurance 202

Insurance Government Management 202

World of DTC Marketing

OCTOBER 15, 2020

HEY NOW : Most companies struggled in the second quarter as the coronavirus pandemic froze the economy, but health insurers like UnitedHealth heavily benefited as people held off on going to the doctor or hospital, resulting in fewer medical claims that needed to be paid. In addition, pharma profit margins remain very high.

Insurance 119

Insurance Pharma Medical Doctors 119

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Trust in pharma did not decline, but they don’t want to be told about the data via charts; they want the ability to read the data for themselves and talk to other HCPs about the data and drug.

Marketing 218

Marketing Pharma Insurance Medical 218

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Still, the pharma industry is fighting hard to keep it off the table. Pharma is a very profitable industry.

Pharma 256

Pharma Prescription Pharmaceutical Manufacturing 256

Fierce Pharma

JULY 27, 2023

scored a legal win in the insurance case tied to the 2017 "NotPetya" cyberattack, the case is in appeals—again. scored a legal win in the insurance case tied to the 2017 "NotPetya" cyberattack, the case is in appeals—again. About a month and a half after Merck & Co. That didn't take long.

Insurance 179

Insurance 179

World of DTC Marketing

OCTOBER 5, 2021

last year gave away more than $23 billion in rebates to insurance intermediaries, but still netted $50 billion in sales. drug pricing system is filled with confusing numbers , and many entities profit off the flow of drugs, but pharmaceutical companies retain a vast majority of the proceeds” Big pharma IS big business.

Pharma 241

Pharma Insurance Sales Government 241

MedCity News

MAY 24, 2023

Multiple efforts are underway to improve cell therapies for cancer. During the MedCity News INVEST conference in Chicago, a panel discussed the future of cell therapies and what the industry doing to manage the financial risks of these new treatments.

Insurance 296

Insurance Management Biopharma Pharma 296

Fierce Pharma

SEPTEMBER 5, 2024

AstraZeneca has found its employees’ practices under the microscope of Chinese law enforcement years after an insurance fraud case. AstraZeneca has found its employees’ practices under the microscope of Chinese law enforcement years after an insurance fraud case.

Insurance 318

Insurance Patients 318

World of DTC Marketing

AUGUST 12, 2022

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. It also raises healthcare costs for public and private insurers alike. Of course, the drug industry warns that any price negotiation will kill innovation.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost. It would, of course, be non-profit, and employees would be paid collectively by the industry.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. The issue around drug pricing will remain a hot button in the media even though hospitals are making outrageous profits and insurers are again starting to deny patients recommended treatments. Every pharma CEO should require that every employee has a KRA on focusing on patients.

Pharma 194

Pharma Insurance Media Side effects 194

Fierce Pharma

NOVEMBER 5, 2024

during Tuesday’s trading in London after a local report fueled fears of a potentially escalating insurance fraud investigation in China. during Tuesday’s trading in London after a report fueled fears of a potentially escalating insurance fraud investigation in China. AstraZeneca’s stock price dropped by 8.4%

Insurance 272

Insurance 272

World of DTC Marketing

AUGUST 27, 2020

Everyone, it seems, has issues with big pharma. From obscene profits to outrageous compensation for CEOs pharma has seems to have the attitude of a big corporation who doesn’t care. The question that everyone seems to be avoiding is “can pharma serve both Wall Street and patients?”

Pharma 144

Pharma Insurance Healthcare Healthcare 144

pharmaphorum

MARCH 21, 2024

A partnership between Eisai and Lifenet that aims to improve insurance cover for people with early dementia has generated its first policy, part of an effort by the pharma group to develop an ‘ecosystem’ to support patients.

Insurance 110

Insurance Pharma Patients 110

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

Healthcare 310

Healthcare Healthcare Insurance Media 310

MedCity News

JANUARY 5, 2024

A bipartisan group of senators sent a letter to HHS asking it to rethink its appeal of a recent federal district court decision that limits the use of “copay accumulators” — which are programs insurers use to prevent medication copay assistance from counting toward patients’ deductibles or out-of-pocket maximums.

Insurance 338

Insurance Medical Patients Pharma 338

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. Cost is not that big of an issue for people who have health insurance. Last year was an excellent year for our consulting group.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JANUARY 4, 2022

They told the researchers that insurance didn’t protect them from serious money problems. While 98% of them had insurance, 71% fell deeper into debt, took out a new loan, sold or refinanced a home, or experienced at least a 20% decline in income — or a combination of these over the year they answered quarterly surveys.

Insurance 273

Insurance Transportation Medical Medicine 273

World of DTC Marketing

AUGUST 18, 2021

SUMMARY: I believe the biggest challenge facing pharma companies doesn’t come from legislation or R&D. Here are some suggestions on how, I believe, pharma can attract and keep great employees. So what can senior pharma executives do to make their company a great place to work for employees?

Pharma 173

Pharma Recruitment Management Insurance 173

Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

MedCity News

AUGUST 1, 2022

With the decision, the company will proceed with a pricing strategy it believes will speed up insurance coverage and patient adoption of the new treatment for the chronic inflammatory skin disorder. The FDA approved Arcutis Biotherapeutics drug Zoryve, a topical treatment for plaque psoriasis.

Insurance 285

Insurance FDA Patients Biopharma 285

MedCity News

JULY 22, 2024

The advancement, adoption of, and access to these options – regardless of age, geography, and financial considerations – requires the support of the scientific community, drug developers, funders, regulatory agencies, insurers, and lawmakers to make the concept of a hormone-free future a reality.

Insurance 262

Insurance Biopharma Pharma 262

World of DTC Marketing

OCTOBER 12, 2020

Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

Fierce Pharma

SEPTEMBER 7, 2023

PhRMA has rounded up its attack ad team once again for another broadside against pharmacy benefit managers, zeroing in this time on the potential for insurers to profit from where prescriptions get | PhRMA has rounded up its attack ad team once again for another broadside against pharmacy benefit managers, zeroing in this time on the potential for (..)

Insurance 234

Insurance Prescription Management 234

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Then they decided to move their HQ to an expensive campus in downtown Cambridge to play with “big pharma” Along with the move came new competitors and MS patients who reported that other MS drugs were better.

Insurance 222

Insurance Pharma Doctors Physicians 222

MedCity News

NOVEMBER 16, 2022

Insurance companies are trying to figure out how to pay for them. Cell and gene therapies are offering patients potentially curative treatments for a growing scope of diseases. Industry consultants speaking at the HLTH conference offered some strategies they see payers taking to these new therapies.

Insurance 246

Insurance Consulting Patients Biopharma 246

Fierce Pharma

JULY 22, 2024

The Office of the Inspector General (OIG) of the Department of Health and Human Services (HHS) has published an unfavorable opinion in response to bluebird’s request for an advisory review of the program.

Insurance 201

Insurance Patients 201

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. A pharma company that silos DTC from HCP marketing people is disadvantaged. Business building concept.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

AUGUST 30, 2022

So why is pharma wasting so much money? The question then becomes, “why are pharma brands still using them?” Still, it wasn’t practical because physicians wanted much more information, including insurance coverage and compliance issues. Research has shown that only 35% of digital display ads received views.

Physicians 270

Physicians Marketing Pharma Insurance 270

World of DTC Marketing

JUNE 27, 2022

” When I stopped exercising because of a broken bone, I gained some weight, and my insurance company did send me a letter about the dangers of weight gain, but it was a form letter, and there was no follow-up. Where does pharma come into this battle?

Physicians 240

Physicians Pharma Insurance Doctors 240

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Supossidly Good Rx has “relationships” with most top pharma companies, but that relationship may be to say “hello.” And advertising? ” It’s not a coupon.

Prescription 222

Prescription Insurance Side effects Medical 222

Fierce Pharma

DECEMBER 14, 2023

AstraZeneca and Gilead's ADCs passed on China's national insurance scheme. AstraZeneca and Gilead's ADCs passed on China's national insurance scheme. Bristol Myers Squibb inked an antibody-drug conjugate (ADC) licensing deal worth up to $8.4

Insurance 130

Insurance Pharma FDA 130

PM360

JANUARY 24, 2025

For the past nine years, EVERSANA INTOUCH has done a look ahead: a forecast based on input from leaders on what trends may shape pharma marketing in the year ahead. Lets take a closer look at each of these trends: Applied AI: As excitement continues to grow and AI becomes more real, how is it being deployed by pharma marketers?

Marketing 52

Marketing Pharma Healthcare Healthcare 52

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% One area I do agree with them is that “healthcare and pharma will make up 7.1% to reach $9.53

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

AUGUST 18, 2022

Millennium Pharma’s ad and website for ENTYVIO touch all the bases with targeted patients. ” The website has numerous patient resources, including links to support groups and financial information for those who need help determining if their insurance covers the treatment. “I need to be close to home and my bathroom.”

Insurance 197

Insurance Pharma Patients Leads 197

World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. They want pharma to “get to the point” and stop trying to “sell” so much. 2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. They expect and want more from HCPs and pharma companies.

Marketing 253

Marketing Doctors Healthcare Healthcare 253