MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

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Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Why Does Prior Authorization Exist?

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World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

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Physicians Marketing Pharma Insurance 270

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? What patients said about telehealth showed that they had positive experiences and didn’t want to see it go away. 83% believed the quality of the patient-physician communication was good.

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World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits.

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World of DTC Marketing

OCTOBER 12, 2020

Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

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World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. Even patients will still line up if a prescription drug shows promise.

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World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. ” Public payers such as Medicare will not cover the drug, due to a existing rule concerning weight loss treatments, and only a few private insurers have explicitly said that they will cover it. .” Click to Tweet.

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World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

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Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

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World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? It seems the website is trying to Bothe educate patients about severe asthma and Nucala, which isn’t a bad thing, but why use TV for such a small group of patients?

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World of DTC Marketing

MARCH 29, 2022

The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. What is the role of healthcare? This is unacceptable.

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World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. Then there is the price.

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World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely.

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World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Biogen is in trouble.

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World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Think “patient journey.”

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Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. Its simple: Digital patient intake forms. They streamline the process of collecting essential patient information by automating data entry. What is Digital Patient Intake?

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World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. They fire their mega carriers and put health care in the hands of the people who care about it most – patients. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud.

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World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. patients personal doctor. Too many Americans are sitting on the couch with their laptops or iPad’s and eating without doing any exercise.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. 1ne : Physician expectations from pharma have shifted. Sounds good but is that the answer?

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MedCity News

OCTOBER 5, 2023

There have been more employers offering some sort of mental health insurance coverage, but it is rare to offer specific mental health programs that cater to individuals who are building their families and new parents.

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World of DTC Marketing

NOVEMBER 3, 2020

Our healthcare system is set up to treat patients not to prevent bad health habits. HCP’s and insurance companies too often fail to have a conversation about a patient’s weight and lack of exercise which in turn leads to more health problems and higher healthcare costs. Employers also bear some responsibility.

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World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? Is it covered by my insurance?

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World of DTC Marketing

APRIL 20, 2022

Their biggest complaint is insurance companies’ preapprovals. They see this as an insurance company coming between them and their patients. They also want to understand better why some drugs require more co-pay if the data shows better patient outcomes.

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World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. As one thought leader told me, “I need to see patients in person when they come in for a specific problem.”

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World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. residents pay more for each interaction.

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PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

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World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen. health care spending reached $3.7

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Healthcare Success

MARCH 17, 2025

This episode is packed with insights, revealing how to disrupt an industry, improve operational efficiency, enhance patient outcomes, and accelerate provider adoption of next-gen solutions through smart marketing tactics. This approach helps educate clinicians on new technologies, which ultimately improves patient outcomes."

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World of DTC Marketing

FEBRUARY 10, 2022

But the rest is shouldered by employers, insurance companies, and the government. There is currently a movement underway to give cards to nurses at the physician’s office so that patients aren’t weighed. For example, obesity is responsible for $61.8 billion in Medicare and Medicaid spending annually.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

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World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? And some expect they will soon see patients who have dangerously delayed seeking care as ongoing symptoms force them to overcome their fear. How will they get patients to ask for an Rx if they’re not going to their doctor?

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