Remove Insurance Remove Networking Remove Specialization
article thumbnail

Symptom Search Optimization

Healthcare Success

You need to focus on high-intent keywords, like Find a psychiatrist covered by [Insurance] near me or Acne scar treatment specialist in [City], and create content that effectively addresses the searcher's needs and guides them towards scheduling an appointment. The lesson for healthcare organizations?

article thumbnail

Network Optimization Strategies for Payers: A Look at Provider Network Adequacy

Clarify Health

A well-balanced and adequately resourced provider network is a strategic asset for payers in the highly competitive healthcare insurance market. When looking to optimize, it is critical to ensure network adequacy or the provider network’s ability to meet the healthcare needs of an insured population.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy. Organizations like Pharma Marketing Network offer in-depth articles that help marketers tailor their strategies to real patient needs. Join the Pharma Marketing Network community on Linkedin.

article thumbnail

Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Healthcare Success

Implement structured data and special metadata in e-commerce catalogs to effectively meet user intent and organize content across various categories, addressing different stages of the buying journey. Brandon Schakola it's also a special entity of a place, you know? the user was like wait is it auto insurance or car insurance?

article thumbnail

How TPAs Can Use Network Design as a Competitive Advantage

Clarify Health

With deep expertise in the healthcare and insurance fields and in-depth knowledge of industry standards, laws, and regulations, they can help businesses plan health benefits, streamline processes, and manage costs. Networks must be accessible to all employees and adequate for their needs. Employees want advanced care options.

article thumbnail

Klick Health Acquires Peregrine Market Access, Further Cementing its Position as the Leading Go-To Commercialization Partner in Life Sciences

PM360

The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year.

article thumbnail

Berkshire Hathaway Homestate Companies (BHHC), Workers Compensation Division Partners with Clarify Health to Enhance Care for Injured Workers through Data-Driven Approach

Clarify Health

–(Business Wire)— Berkshire Hathaway Homestate Companies (BHHC), Workers Compensation, a leader in workers’ compensation insurance, and Clarify Health , a leading healthcare analytics, and value-based payments platform company, are pleased to announce a new partnership to improve quality of care and outcomes for injured workers.