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Our abysmal health care system

World of DTC Marketing

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Health insurance policies are stressing many physicians out.

Insurance 263
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Amazon’s big gamble

World of DTC Marketing

” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. Many patients are frustrated with securing timely appointments and ensuring that the results from those consultations are shared among the patient’s healthcare providers’ network.

Doctors 283
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Value-based healthcare can help reduce costs

World of DTC Marketing

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

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Breaking Down Patient Access Barriers

PM360

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers. This crisis has far-reaching implications, extending beyond individual finances.

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Pharma Marketing Resources

Pharma Marketing Network

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy. Join the Pharma Marketing Network community on Linkedin.

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The U.S. health insurance market is undergoing a post-pandemic sea change

Clarivate

The United States health insurance market is seeing some of the largest enrollment changes ever, resulting in significant disruption in medical and drug coverage for millions of Americans. Medicaid and health insurance exchange enrollment is shifting dramatically across the U.S. to about 2.5

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J&J copay lawsuit against drug benefit firm gets green light

pharmaphorum

It is being supported by several patient advocacy groups, including the AIDS Institute, the National Oncology State Network, and the HIV + Hepatitis Policy Institute. SaveOnSP had attempted to have the legal action dismissed, but that was denied earlier this week, allowing J&J to continue to press its case.

Insurance 106