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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

Cost is not that big of an issue for people who have health insurance. It’s more about weighing the benefit against the potential side effects. Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study.

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What’s the most significant change in DTC?

World of DTC Marketing

Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.

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DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects. HCPs want to understand their patients better as insurers require better patient outcomes.

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A realistic view of healthcare in 2022

World of DTC Marketing

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Thoughts on working with and in the pharma industry

World of DTC Marketing

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. It leads to clicks which leads to high advertising rates. I worked with a client on the launch of a new drug last year.

Pharma 194
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It’s been a long time coming for long-term topical psoriasis treatments

pharmaphorum

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Anyone who watches television has heard the list of potential adverse reactions, considering that commercials for psoriasis treatments are seemingly only outnumbered by goofy ads for auto insurance.