World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. It’s more about weighing the benefit against the potential side effects.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.

Side effects 226

Side effects Media Marketing Doctors 226

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

MAY 30, 2021

Insurance premiums—and insurance company profits—have risen far faster than workers’ wages. Medical bills remain one of the leading contributors of consumer bankruptcy —a novelty for large swathes of the world where no one must pay for medical care, much less risk bankruptcy. Is universal healthcare the answer?

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

MARCH 4, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a leading driver of health care costs. Should pharma promote wellness as well as prescription drugs on their websites? Should insurers charge obese customers more money in premiums?

Insurance 197

Insurance Prescription Leads Pharma 197

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. As the NY Times reported , obesity is the leading cause of mortality in the United States. Are prescription drugs priced too high? Then there are the health insurers who raked in $8.2

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

MARCH 11, 2022

However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise. Wegovy, for example, has been approved by the FDA to treat obesity and excess weight – conditions that can lead to type 2 diabetes and prediabetes.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. Health insurance profiles. Patient verification. Elderly care.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. If pharmacies try to fill those generic prescriptions, the claims are rejected. However, changes are slowly being implemented that could lower healthcare costs.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

Side effects 194

Side effects Patients Insurance Doctors 194

Clarivate

MAY 13, 2024

The United States health insurance market is seeing some of the largest enrollment changes ever, resulting in significant disruption in medical and drug coverage for millions of Americans. Medicaid and health insurance exchange enrollment is shifting dramatically across the U.S. to about 2.5

Insurance 52

Insurance Marketing Healthcare Healthcare 52

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices.

Marketing 155

Marketing Doctors Physicians Prescription 155

Healthcare Success

DECEMBER 10, 2024

Brandon is not only an SEO industry leader and veteran; he leads Healthcare Success digital marketing team. This is Stuart Gandalf leading another podcast. Super smart leads up all of our SEO, all of our tech stack pretty much anything to do with these kinds of topics. It has not been edited or reviewed for accuracy.

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Physicians most often report using drug samples to avoid cost to the patient which may not lead to a written Rx. But there are also warnings.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Healthcare Success

MARCH 17, 2025

Or simply write you a prescription for a powerful broad-section antibiotic logic being, let's just kill everything that may be potentially causing this patient's symptoms. So many times, the prescription is not needed, and even when one is now written, it's just not going to work. It leads to patients having symptoms longer.

Physicians 65

Physicians Healthcare Healthcare Doctors 65

Pharma Marketing Network

MARCH 3, 2021

In the initial flurry of adapting, brands quickly augmented their plans to drive large-scale messages to patients and prospects: how to access telehealth, insurance coverage, and more. With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys.

Patients 88

Patients Physicians Pharma Insurance 88

Pharma Marketing Network

MARCH 11, 2025

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy. These platforms allow for targeted content distribution.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

PM360

APRIL 7, 2023

Simplicity seems to be the aim here, by providing a fixed monthly price consumers don’t need to compare pharmacy prices or discern their insurance copay. Both programs list price information for the medications they provide, demonstrating the average savings based on retail and insurance prices.

Marketing 52

Marketing Prescription Insurance Medical 52

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. Health insurance profiles. Patient verification. Elderly care.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

PM360

MAY 21, 2024

Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage. From there, doctors can discuss symptoms and explore testing options that can lead to a faster diagnosis.

Patients 52

Patients Prescription Side effects Doctors 52

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. Truth is, many patients already pay less than the newly announced costs, whether they are covered by traditional health insurance, Medicare, or Medicaid.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. First Half Learnings Lead to Strategy Improvements. Brand / Creative. Impressions.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Clarivate

FEBRUARY 28, 2023

Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. real world data set covers 90% of the insured population in all U.S. The Clarivate U.S. We identified patients with an LHON diagnosis using ICD-10 and ICD-9 codes H47.2 ” Cureus; V.12;

Patients 98

Patients Prescription Pharmacology Healthcare 98

Salesforce

NOVEMBER 9, 2023

Memorial Hermann is a leading not-for-profit healthcare provider in Texas. Fewer missed touchpoints with patients in preparation for surgery or needed follow-up after surgery leads to a trickle-down effect where nursing and admin can spend less time putting out fires and more time providing a higher level of personalized care.”

Healthcare 116

Healthcare Healthcare Marketing Patients 116

Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. We did that under the insurance. Lee Aase: so, there's no insurance payments. But let's get back to.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Feb-May 2022.

Education 89

Education Medical Patients Media 89

PM360

NOVEMBER 14, 2023

This collaboration builds on Sanofi’s recent announcement to lower the list price for Lantus and cap OOP costs at $35 for all patients with commercial insurance, which goes into effect January 1, 2024. The price is available to cash-paying patients with a valid prescription. Currently, an estimated 37.3 of the U.S.

Retail 52

Retail Sales Pharmaceutical manufacturing Insurance 52

Nixon Gwilt Law

MAY 26, 2023

Without insurance coverage, many patients that could benefit from care involving your VR platform likely won’t be able to afford the technology they need to access it. These are the primary options currently available for reimbursable VR services, though new codes are emerging that may lead to reimbursement in years to come.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

Clarivate

DECEMBER 19, 2022

Whenever a health insurer partners with retail giant Walmart, it has the ability to shake up the market. For 2023 Medicare Advantage open enrollment, the United States’ largest retailer will begin a 10-year partnership with the nation’s largest insurer. Walmart’s footprint gives UnitedHealth an edge in the race to scale up.

Competition 52

Competition Retail Insurance Marketing 52

Pharma Marketing Network

MARCH 3, 2021

In the initial flurry of adapting, brands quickly augmented their plans to drive large-scale messages to patients and prospects: how to access telehealth, insurance coverage, and more. With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys.

Patients 52

Patients Physicians Pharma Insurance 52

PM360

JULY 13, 2023

Jay Patel From our experience in patient research across many different treatments, we’ve defined several key insights on what may lead to nonadherence: Complex medication routines and patients feeling overwhelmed with their regimen. What if the industry were to incentivize persistence over new prescriptions?

Medical 98

Medical Patients Education Transportation 98

pharmaphorum

OCTOBER 3, 2022

The third ALS treatment to be given FDA approval, following Mitsubishi Tanabe’s Radicava ($170,000 per year) and generic drug riluzole – Relyvrio is priced at around $12,500 per 28-day prescription. It can lead to progressive paralysis and death. ALS affects over 30,000 people in the US.

Insurance 52

Insurance Prescription FDA Patients 52

Clarivate

OCTOBER 30, 2022

While the insurance industry is trying to keep pace with the steady stream of applications entering the market, lawmakers have introduced bills in the House and Senate (H.R. Survey results suggest that DTx uptake will improve as more psychiatrists become aware of the apps and insurers smooth the path to access. 7051 and S.R.

Insurance 52

Insurance FDA Marketing Prescription 52

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

Prescription 52

Prescription Medical Physicians Manufacturing 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022. Households in 2022,” May 2023.

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Prescription Medical Patients Distribution 52