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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Level 3: External review by an impartial physician.

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DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. Most physicians are trained in medicine and rely on their experiences to understand patients.

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Should doctors refuse to treat obese patients?

World of DTC Marketing

This is leading to excessive costs to out healthcare system and something needs to be done. Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. But what about patients who make no effort to lose weight?

Doctors 250
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American healthcare is too profitable

World of DTC Marketing

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. It also raises healthcare costs for public and private insurers alike. (FT.COM) The U.S.

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Beyond Birth: Improving the Maternal Mental Health Crisis

MedCity News

What’s driving the maternal mental health crisis CDC research shows that about 1 in 8 women experience postpartum depression symptoms and the rate of depression diagnosis at delivery is continuously increasing – with mental health related issues factoring into some of the leading causes of maternal mortality. In the U.S.,

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Symptom Search Optimization

Healthcare Success

How Early Search Intent Leads to Patient Conversions The path from symptom search to patient conversion follows a predictable pattern: Awareness: A person experiences symptoms and searches for information. Biotech's Conversion Prowess While Biotech's keyword coverage is moderate (27.22%), it leads in AIO-triggered conversions (38.25%).