World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. It’s more about weighing the benefit against the potential side effects.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. This is going to lead to a lot of health problems and associated costs. will be severely obese.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

World of DTC Marketing

AUGUST 24, 2021

We thought that the approval of the Pfizer vaccine by the FDA would lead to a lot more vaccinations, but anti-vaxxers are already coming up with excuses such as “it’s a money grab by Pfizer” and “I have a strong immune system, I don’t need the vaccine.”

Insurance 198

Insurance Doctors Media FDA 198

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. DTC marketers spend a lot of time and money gaining insights into patients and caregivers.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

MARCH 28, 2021

This is leading to excessive costs to out healthcare system and something needs to be done. Some health insurers require that HCP’s notify patients they are obese and that they are in danger of chronic conditions but that’s not enough. But what about patients who make no effort to lose weight?

Doctors 250

Doctors Patients Insurance Physicians 250

MedCity News

NOVEMBER 6, 2023

It was expected that the Affordable Care Act would lead to many employers dropping health benefits, but that did not happen, a new report from the Employee Benefit Research Institute found.

Leads 298

Leads Insurance 298

PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

Marketing 52

Marketing Leads Medical Consulting 52

World of DTC Marketing

MAY 14, 2021

The issue around drug pricing will remain a hot button in the media even though hospitals are making outrageous profits and insurers are again starting to deny patients recommended treatments. It leads to clicks which leads to high advertising rates. The media loves negative news.

Pharma 194

Pharma Insurance Media Side effects 194

World of DTC Marketing

FEBRUARY 17, 2022

But it’s still the leading cause of cancer deaths. Although lung cancer’s mortality rate has fallen, the disease is still the leading cause of cancer deaths. Costs for cancer treatments are unsustainable for patients and insurers, but as long as many people still smoke, there will always be a market for them.

Medicine 271

Medicine Insurance Leads Medical 271

World of DTC Marketing

OCTOBER 21, 2021

A separate analysis by the same research team, also published Monday by JAMA Internal Medicine, found that in 2018, nearly 60% of cancer patients with private insurance nationally received an oral targeted treatment that did not lead to improved overall survival in clinical trials.

FDA 234

FDA Insurance Prescription Medicine 234

World of DTC Marketing

AUGUST 18, 2022

.” The website has numerous patient resources, including links to support groups and financial information for those who need help determining if their insurance covers the treatment. Putting yourself in your patient’s place can lead to excellent DTC. The post Millennium hits a home run with DTC.

Insurance 197

Insurance Pharma Patients Leads 197

World of DTC Marketing

AUGUST 23, 2022

Why are DTC TV ads continually repeated even though research shows that oversaturation leads to decreased ROI? Is it because the DTC team and agency believe it will lead to more Rxs? They don’t trust your ads, and since their health insurance is going up yearly, they are acting more and more like healthcare consumers.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 6ix: HCPs and insurers continue to ignore the most significant health crisis in this country – Obesity is out of control, and it’s leading to a myriad of health issues.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

MedCity News

OCTOBER 5, 2023

What’s driving the maternal mental health crisis CDC research shows that about 1 in 8 women experience postpartum depression symptoms and the rate of depression diagnosis at delivery is continuously increasing – with mental health related issues factoring into some of the leading causes of maternal mortality. In the U.S.,

Training 312

Training Healthcare Healthcare Insurance 312

Referral MD

MARCH 5, 2024

What is role of technology in healthcare insurance today? However, the insurance industry, the backbone of our society, needs to adapt to rapid technological advancements. Denied health insurance claims amount to over $262 billion annually. The average error rate in the health insurance industry is nearly 20%.

Insurance 59

Insurance Healthcare Healthcare Training 59

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

AUGUST 8, 2022

As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online. Others have said that insurance companies are choosing not to cover these drugs. What can we learn from this?

Side effects 226

Side effects Media Marketing Doctors 226

World of DTC Marketing

AUGUST 16, 2022

A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” It leads to a lack of accountability. A leading Epidemiologist told me that several of his Type 2 diabetic patients are in denial about the condition even though Type 2 diabetes can ravage the body. ”He’s right.

Food 48

Food Retail Healthcare Healthcare 48

World of DTC Marketing

DECEMBER 27, 2021

The NY Times recently reported obesity is the leading cause of mortality in the United States. Poor diet is the leading cause of mortality in the United States, causing more than half a million deaths per year. Obesity costs the nation $1.72 trillion every year. Three in four adults are overweight or obese. trillion per year or 9.3

Doctors 43

Doctors Insurance Leads Patients 43

World of DTC Marketing

NOVEMBER 3, 2020

HCP’s and insurance companies too often fail to have a conversation about a patient’s weight and lack of exercise which in turn leads to more health problems and higher healthcare costs. I’m a big believer that patients who don’t exercise and are obese should pay higher health insurance rates.

Insurance 190

Insurance Healthcare Healthcare Physicians 190

World of DTC Marketing

MAY 30, 2021

Insurance premiums—and insurance company profits—have risen far faster than workers’ wages. Medical bills remain one of the leading contributors of consumer bankruptcy —a novelty for large swathes of the world where no one must pay for medical care, much less risk bankruptcy. Is universal healthcare the answer?

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

AUGUST 13, 2021

…Advances in medication and technology to help patients better manage their condition often fail to reach those whose access to care is hampered by their race, income, or type of insurance, according to diabetes and public health experts. …At At Children’s National Hospital in Washington, D.C., Poor health habits cause not all obesity.

Insurance 187

Insurance Medical Patients Management 187

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Before we get into leading-edge uses for QR codes that improve the patient experience and drive more leads to your business, I need to address patent trolls.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

PM360

DECEMBER 20, 2024

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers. This crisis has far-reaching implications, extending beyond individual finances.

Patients 52

Patients Prescription Retail Insurance 52

Clarivate

MAY 13, 2024

The United States health insurance market is seeing some of the largest enrollment changes ever, resulting in significant disruption in medical and drug coverage for millions of Americans. Medicaid and health insurance exchange enrollment is shifting dramatically across the U.S. to about 2.5

Insurance 52

Insurance Marketing Healthcare Healthcare 52

World of DTC Marketing

APRIL 19, 2022

Insurers also have more say as to what gets on top tiers versus products that will require more patient co-pays. This all leads to a new model in DTC marketing. Anyone who thinks DTC TV ads will directly lead to new Rx’s is delusional.

Marketing 192

Marketing Media Healthcare Healthcare 192

World of DTC Marketing

AUGUST 21, 2020

As the NY Times recently reported , obesity is the leading cause of mortality in the United States. To date the AMA, insurers, pharma and physicians have done very little to fight the obesity epidemic. Obesity costs the nation $1.72 trillion every year. In the United States, where at least 4.6

Insurance 238

Insurance Physicians Healthcare Healthcare 238

World of DTC Marketing

MARCH 5, 2022

As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. Married couples, for example, who lose a spouse often will become depressed, which in turn leads to more health problems, including the challenges of getting older. Being social and ous can also lead to more loneliness later.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

MARCH 4, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a leading driver of health care costs. Should insurers charge obese customers more money in premiums? Six in ten Americans live with at least one chronic disease, like heart disease and stroke , cancer , or diabetes.

Insurance 197

Insurance Prescription Leads Pharma 197

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

FEBRUARY 10, 2022

30, 2021, the study’s lead author, Thomas J. But the rest is shouldered by employers, insurance companies, and the government. I’ve written many times on this site about the dangers of obesity and the refusal of HCPs, insurers, and the government’s refusal to address the issue. percent lower between Jan.

Insurance 197

Insurance Government Food Consulting 197

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. That’s the opinion that is leading to a resurgence of COVID cases in the U.S. Barack Obama said, “We’ve got to have the American people doing something about their own care.”.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

Salesforce

DECEMBER 16, 2022

When it comes to meeting healthcare consumers’ expectations, health insurers have a lot of room to improve. To learn more about what today’s consumers want, we surveyed nearly 12,000 global healthcare consumers about their expectations of health insurance providers for our latest Connected Healthcare Consumer report.

Insurance 52

Insurance Healthcare Healthcare Healthcare Provider 52

Pharmaceutical Technology

FEBRUARY 24, 2023

It includes a radical overhaul of the public healthcare insurance sector, doing away with the role of the Health Promoting Entities (Entidades Promotoras de Salud, EPS) as intermediaries. In addition to poor early diagnosis, this also leads to long wait times at hospitals, which can likewise worsen health outcomes.

Insurance 64

Insurance Healthcare Healthcare Government 64

Integrity Solutions

MARCH 22, 2019

As the competition for top talent heats up, the need to recruit and retain high performers has become an urgent priority for the insurance and financial services industry. Here’s what we’ve learned about high-performance recruiting, development and retention from our work with insurance and advisory firms. by Terri O’Halloran.

Management 190

Management Recruitment Insurance Sales 190

Healthcare Success

DECEMBER 10, 2024

Brandon is not only an SEO industry leader and veteran; he leads Healthcare Success digital marketing team. This is Stuart Gandalf leading another podcast. Super smart leads up all of our SEO, all of our tech stack pretty much anything to do with these kinds of topics. It has not been edited or reviewed for accuracy.

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

Scott Burrows

MARCH 28, 2025

I learned this firsthand when I transitioned from a successful career in the insurance industry to something entirely different after my accident. Its about leading with heartunderstanding that the individuals you lead are not defined solely by what they do on a spreadsheet or in a performance review.

Leads 52

Leads Insurance Management 52