World of DTC Marketing

JUNE 20, 2022

Most of the media stories, however, leave out the possible drug side effects, which are serious. Will the target audience see this drug as a solution to losing weight and minimizing side effects? Whose responsibility is it to remind patients of the drug’s side effects?

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Pharma Side effects Media Marketing 210

World of DTC Marketing

OCTOBER 29, 2020

While the product safety information page is among the top five pages visited what alarmed me was that time on the page was measured in seconds not minutes for most online visitors. Who could blame them when the safety information sounds like a medical journal? Let’s think about this for a minute. What about TV and online ads?

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Side effects Safety FDA Pharma 181

MedCity News

JANUARY 30, 2024

AI can help by identifying the most effective treatment options and personalizing plans based on a patient’s unique characteristics and disease profile — potentially improving patient outcomes and reducing the risk of side effects. Medical imaging is a critical tool in cancer diagnosis, staging, and monitoring.

Side effects 325

Side effects Ethics Medical Patients 325

World of DTC Marketing

JULY 28, 2021

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. They need to use the power of online to connect physicians and share information. As new drugs are seeded in the market, the information needs of physicians change. It’s no secret that HCPs are using digital more and more.

Physicians 313

Physicians Doctors Side effects Pharma 313

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

DECEMBER 1, 2020

For example, share information with MS patients about how to live with their MS or tell people with diabetes about the best meal delivery services. 5ive: It’s time to update clinical trial information. Don’t just say the “most common side effects were.” 8ight: Challenge the FDA. .”

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Pharma Side effects Sales Patients 186

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Marketing Side effects Prescription Media 265

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. Too much wrong information and advice can lead to poor decisions. It’s not easy to be an online health seeker today.

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Side effects Media Doctors Patients 219

World of DTC Marketing

DECEMBER 11, 2020

In particular, they are much more focused on the health implications of the vaccine (for example, side effects, ingredients, speed of the vaccine development process)—they want to know it is safe and they want to see that others are safe after receiving the vaccine.

Physicians 227

Physicians Media Side effects Safety 227

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Presenting quantitative information increased participants’ gist and verbatim recall of drug efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JANUARY 7, 2022

Pharmacists have to reverse the billing they have done, enter the information like an insurance card, rebill, and print new paperwork. They’re collecting personal health information. It’s incredibly tedious and time-consuming, especially when people are in line at the register. . But what about their advertising?

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Prescription Insurance Side effects Medical 222

World of DTC Marketing

MARCH 29, 2021

Online searches for health information remain brisk, according to Google. Many people are going online for health information as the Internet has become cluttered with misinformation. First, some complained about the side effects of being tired all the time, and others said it made them feel “weird.”

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

FEBRUARY 9, 2021

4our: Again, across all groups , they wanted information on “living with…” However, they wanted this information to be updated and included suggestions on exercise, diet, and supplements to manage chronic health issues. 6ix: Safety information needs context. First impressions are 94% design-related.

Pharma 180

Pharma Medical Side effects FDA 180

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 13, 2022

3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language.

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

MAY 31, 2022

They’re going online to learn about side effects, costs, and benefits. First, not many people trust pharma companies to provide the information they need to make an informed decision, and second, they want to hear what other patients are saying. They’re not. The answer is twofold.

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Marketing Pharma Side effects Media 179

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate.

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Marketing Media Side effects Prescription 155

PM360

JANUARY 24, 2025

This guidance emphasizes clear presentation of risk information and ensures that, among other criteria, music in ads is not a distraction. To convey all relevant side effects and contraindications, major statements may increase in length/duration resulting in a longer commercial, having implications for media planning and execution.

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Side effects Media Networking FDA 52

World of DTC Marketing

JANUARY 26, 2022

With 68% of HCPs indicating webinars or webcasts as their most preferred channel to receive information, it is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their own terms when it comes to channel, content, and type of devices.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

DECEMBER 23, 2020

What are the side effects? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. Today people go online to learn more about the drug. Is it covered by my insurance?

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Prescription Doctors Side effects Marketing 249

PM360

APRIL 22, 2024

Only they can share certain types of information with a growing number of medical stakeholders and back medical insights to guide strategic development and brand decisions. The results would be a measure of the effectiveness of the educational aid used and could suggest the need for refinements in the communication strategy used.

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Medical Education Medical science Customer Relationship Management 52

Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Ensure that your campaign includes accurate risk information alongside the products advantages. Ads for drugs like Ozempic and Trulicity set a benchmark by being both informative and transparent.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

Referral MD

FEBRUARY 28, 2025

For too long, the administrative side of healthcare has lagged behind its clinical advancements. They streamline the process of collecting essential patient information by automating data entry. These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit.

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Healthcare Healthcare Patients Electronics 52

World of DTC Marketing

NOVEMBER 13, 2020

Still, obviously, there is a need for people who can add value by aligning processes that resemble the need of a public lost in a world of online health information. If, for example, the buzz on social media is about a side effect of your drug, you should act quickly with the facts that address online health seeker needs.

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Pharma Side effects Marketing Management 155

World of DTC Marketing

MAY 14, 2021

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. Information was still being gathered, but it was a potentially big issue for the drug’s positioning.

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Pharma Insurance Media Side effects 194

Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of product knowledge and accurate information. This includes in-depth knowledge of the science behind the products, as well as their indications, contraindications, and potential side effects.

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Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

Medgadget

AUGUST 29, 2022

Used as a treatment for bipolar disorder and depression, lithium requires very accurate and sensitive dosing, with too little providing no therapeutic benefit but slightly too much potentially leading to unwanted side-effects. Another issue with the drug is the potential for poor patient compliance.

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Side effects Electronics Medical Patients 115

World of DTC Marketing

FEBRUARY 7, 2021

AI may predict the questions patients and physicians have about a drug or its side effects. For pharma salespeople, AI can quickly identify which physicians will be receptive to new drug information and which ones won’t. So how can AI help DTC marketers? The question then becomes, should that content be distributed by AI?

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Pharma Doctors Side effects Physicians 164

World of DTC Marketing

JUNE 23, 2021

I always thought if there were questions about efficacy or treatment, we should be overly cautious and inform our customers (patients). What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling. That might be tolerable if the drug actually worked.

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FDA Side effects Physicians Patients 218

World of DTC Marketing

OCTOBER 9, 2020

One of the ways to ensure your website is providing the information needed to take action is to develop a content plan that revolves around the trending health topics within your category. In today’s environment your website, alone, is not going to get them to run to their doctor for an Rx.

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Marketing Media Side effects Doctors 139

Pharma Marketing Network

NOVEMBER 15, 2024

Leverage Branded and Unbranded Content Pharma brands often face the challenge of balancing branded drug content with valuable, unbranded health information. Both are critical components of effective social media marketing strategies. Address questions where you can, and if needed, provide a link to further information.

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Media Marketing Pharma Medical 52

Pharma Marketing Network

NOVEMBER 20, 2024

Patients and healthcare providers need timely, accurate information about medications. request information). Include required disclaimers and side effect warnings. By providing clear, compelling information, these ads help patients and doctors make informed decisions.

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Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

APRIL 3, 2025

Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. Videos that feature real patients, or interactive guides for side effect management, add value. Pharma marketers must now meet them where they areonline and engaged.

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Marketing Patients Pharma Media 52

PM360

SEPTEMBER 28, 2022

The resulting data offer a view into physician information needs at two critical junctures—during diagnosis and treatment selection. “We physicians are running into challenges around the diagnosis and treatment phase of specific diseases, and so express a need for information that will help them in each phase of the disease progression.”.

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Physicians Pharma Education Pharma Rep 109

Pharmaceutical Technology

MAY 16, 2023

The newly approved label features information about the product’s indications and usage, suitable patient groups, clinical trial results, potential side effects and patient safety details along with instructions for use.

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Food and Drug Administration FDA Side effects Safety 98