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Health misinformation online abounds

World of DTC Marketing

No matter the form, inaccurate health information is a danger to public health. Yet, health information materials tend to be written and communicated at 10th to 12th grade reading levels. Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers.

Media 277
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6 Sales Tools Your Team Should Be Using

CloserIQ

Introduce them to the right sales tools. One LinkedIn study suggests that the performance of top sales representatives is correlated to the set of tools they use. 82% of top-performing sales reps say that tools are “critical” to their ability to close deals. 3) Presentation tools. 2) Email management.

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Driving CRM Usage and Sales Tool Engagement with Sonic Healthcare

Map My Customers

Not if you want to enjoy widespread and eager usage of your sales CRM and engagement with other sales enablement tools. So, what is the best way to drive usage of these tools? One of the contributing reasons for the company’s continued success and growth lies in the strength of its sales team.

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The importance of your product website

World of DTC Marketing

SUMMARY: Among US adults who looked for health information and used the internet for their most recent search, the percentage who reported accessing health information without frustration was stable during the study period (from 37.2% in 2008 to 38.5% Source: Public Health Reports ).

Pharma 180
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Mobile Sales Tools: What Reps and Managers Should Look For

Spotio

Mobile sales tools allow field reps to perform all their essential tasks. Since most sales reps already use a mobile phone or tablet to keep in touch with their manager and prospects, it’s easy to install mobile sales apps. What is a mobile sales tool? How do reps and managers use mobile sales tools?

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Prescription drug marketing misconceptions

World of DTC Marketing

Drug marketers see them as a sales tool to generate new Rx’s, patients see them as a “pain in the ass” Over the last five years, I have been privy to a lot of research on the effectiveness of DTC ads, and they all trend the same; they inform and are just a pit stop to learn more about the drug/health condition.

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16 Best B2B Sales Tools For Every Stage Of The Buyer Journey

Spotio

A tech stack full of top-rated B2B sales tools wouldn’t hurt either. We know what you’re thinking, “I already invest in a bunch of B2B sales tools. According to Salesforce , 66% of sales reps say they’re drowning in tools. What Are B2B Sales Tools? Let’s get to it!