Health misinformation online abounds
World of DTC Marketing
NOVEMBER 24, 2020
No matter the form, inaccurate health information is a danger to public health. Yet, health information materials tend to be written and communicated at 10th to 12th grade reading levels. Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers.
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