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The erosion of trust in health information?

World of DTC Marketing

QUICK READ: The belief that the development of a vaccine for coronavirus is being dangerously rushed, in part to improve Donald Trump’s prospects ahead of the presidential election in November are very real. Health Information Online. The post The erosion of trust in health information?

Media 249
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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

There is no doubt that more people are using the Internet for online health searches, but the downside is that there is a lot of bad/false health information online. In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email.

Marketing 289
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The Sales Pro’s Guide to Sales Prospecting

Integrity Solutions

Sales prospecting is vital to the success of any sales organization. Why Is Sales Prospecting More Important Than Ever? They’ve also put new pressure on salespeople to hone their prospecting skills and redouble their efforts so they can turn effective sales prospecting into their success differentiator.

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Episode 57 – MedScout – Helping Your Sales Team Prospect and Sell, A Revenue Intelligence Platform

Medical Device Success

Skylar Talley, CEO, MedScout joins us today to share how they go about pulling together and presenting procedural data, prescription data and firmographic information and then present it in a unique way to help medtech sales teams be more productive. Enter MedScout, a revenue intelligence platform for Life Science companies.

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B2B Sales Prospecting: What You Need To Know

Spotio

Business-to-business (B2B) prospecting is the pillar of lead generation. When prospecting for new business, the goal is to identify as many quality prospects as possible. However, B2B sales prospecting strategy is not as easy as it sounds. When it comes to prospecting, B2B companies face a quality and quantity problem.

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What should DTC do?

World of DTC Marketing

MS patients, for example, are very connected to each other on social media and share all kinds of information, from what supplements to use to diet and exercise tips. Unfortunately, too many are only interested in doing research with prospects, not customers.

Doctors 243
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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

Identifying and engaging the right prospects can make all the difference between success and stagnation, making it crucial to driving sales growth. 2 By honing in on the right prospects and understanding their needs, you can enhance their effectiveness and meet their sales goals more efficiently. So what is an ICP?