Pharma Marketing Network

APRIL 3, 2025

Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. Videos that feature real patients, or interactive guides for side effect management, add value. Pharma marketers must now meet them where they areonline and engaged.

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Marketing Patients Pharma Media 52

Pharma Marketing Network

MARCH 5, 2025

The answer is simple search engines and social platforms are where patients and HCPs find information. Engaging Patients Without Violating Privacy Regulations Unlike HCPs, patients search for symptoms, treatment options, and medication side effects. Ensure landing pages align with ad content to prevent misleading information.

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Pharma Networking Medical Healthcare 52

Rep-Lite

APRIL 3, 2024

Transparency and Accurate Information Dissemination A cornerstone of ethical medical sales practice is transparency. Medical sales representatives must provide accurate and unbiased information about the products they represent. Following data protection protocols ensures patient information is safeguarded.

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Ethics Medical sales Competition Sales 52

Pharma Marketing Network

JANUARY 7, 2025

Companies like Pfizer and AstraZeneca invest heavily in optimizing their online presence to ensure patients and professionals can easily find credible information. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility.

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Marketing Pharma Side effects Education 52

Pharma Marketing Network

JUNE 11, 2020

Don Langsdorf (EHS): Shameless promotion, shameless product promotion. So, at that time, people said there’s this one-click rule, which means that well, the FDA will allow you to have a website with product claims on the front page. But you’d have to have one click to the side effects.

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