Pharma Marketing Network
APRIL 3, 2025
Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. Voice Search and AI Voice-activated tools and smart devices are changing how patients seek health information. Pharma marketers must now meet them where they areonline and engaged.
Pharma Marketing Network
MARCH 5, 2025
The answer is simple search engines and social platforms are where patients and HCPs find information. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. Ensure landing pages align with ad content to prevent misleading information. With Google processing over 8.5
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Scott’s Directories
SEPTEMBER 12, 2024
By providing detailed information on physicians’ areas of specialisation, practice location and contact details, such a directory enables companies to create targeted marketing campaigns and implement targeted strategies. Up-to-date Information: Minimize errors caused by outdated or incomplete data.
Rep-Lite
APRIL 3, 2024
Transparency and Accurate Information Dissemination A cornerstone of ethical medical sales practice is transparency. Medical sales representatives must provide accurate and unbiased information about the products they represent. Following data protection protocols ensures patient information is safeguarded.
Scott’s Directories
MARCH 20, 2024
Our directory of pharmacies provides extensive information on pharmacies throughout Canada. By analyzing this information, you can customize your marketing and sales strategies to meet regional demands effectively. Track Regional Performance Tracking the performance of your products and services across different regions is crucial.
Pharma Marketing Network
FEBRUARY 5, 2025
Best Practices for Patient Engagement Through Social Media Patients are actively seeking health information online , but they often struggle to find accurate and trustworthy sources. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion.
LEVO Health
FEBRUARY 8, 2024
For instance, 68% of HCPs favor webinars or webcasts for information, indicating a preference for engaging with pharma organizations on their terms. Most HCPs prefer to receive information in the evenings on weekdays and weekends, a pattern that varies slightly by region and specialty. and 8:00 p.m. on weekdays. to 2:00 p.m.
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