World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Presenting quantitative information increased participants’ gist and verbatim recall of drug efficacy. ” Uh…no.

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World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. What about social media options? of adults aged 60 and over.

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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World of DTC Marketing

MARCH 29, 2021

Online searches for health information remain brisk, according to Google. Many people are going online for health information as the Internet has become cluttered with misinformation. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Nowhere to be found.

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World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate.

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World of DTC Marketing

FEBRUARY 9, 2021

4our: Again, across all groups , they wanted information on “living with…” However, they wanted this information to be updated and included suggestions on exercise, diet, and supplements to manage chronic health issues. 6ix: Safety information needs context. First impressions are 94% design-related.

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Pharma Medical Side effects FDA 180

PM360

JANUARY 24, 2025

This guidance emphasizes clear presentation of risk information and ensures that, among other criteria, music in ads is not a distraction. To convey all relevant side effects and contraindications, major statements may increase in length/duration resulting in a longer commercial, having implications for media planning and execution.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Writing Effective Ad Copy Use clear, FDA-compliant language Google prohibits exaggerated claims, so keep messaging fact-based and concise.

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Management Pharma Marketing Prescription 52

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access. Retaining business begins with patient access.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

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Patients Prescription Doctors Education 98

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

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Pharma Marketing Network

APRIL 10, 2025

Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. With thoughtful copywriting and design, PPC campaigns can both inform and engage while staying within regulatory guidelines. Keyword strategy remains central to campaign success.

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PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings.

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World of DTC Marketing

OCTOBER 9, 2020

One of the ways to ensure your website is providing the information needed to take action is to develop a content plan that revolves around the trending health topics within your category. In today’s environment your website, alone, is not going to get them to run to their doctor for an Rx.

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PM360

APRIL 4, 2025

Early findings have shown that HCPs in urban settings demonstrated a strong preference for data-driven decision-making and access to detailed information, such as comparative efficacy, safety data, and long-term outcomes. Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens.

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PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct.

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PM360

JANUARY 24, 2025

The best reps focus on patients, not prescriptions. I can ask them a specific question about how Im handling a side effect or how often its happening. That information would be hard to find elsewhere, an HCP said. Thats how I get information to help patients, one HCP said. One estimate said HCPs receive 1.4

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Sales Pharma sales reps Patients Prescription 52

Referral MD

MARCH 13, 2023

Your provider will look up your records and other information on the computer and record everything about your exam in real-time. With all this information at your fingertips, you’ll have a better sense of your health situation. Many credible websites present information in a way that non-medical professionals can understand.

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PM360

NOVEMBER 29, 2022

Typically, a drug label refers to any information provided with prescription drugs, as requested by regulators such as the U.S. The user experience is simpler and more intuitive thanks to rich features such as NLP search, ontology navigation, and side-by-side comparison. Conclusion.

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Food and Drug Administration Competition Safety Pharmacology 98

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect. billion in the United States alone.

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Pharmaceutical Technology

JULY 20, 2022

Prescribing it] requires knowledge of a patient’s medical history, as well as clinical monitoring for side effects and follow-up care to determine whether a patient is improving—requirements far beyond a pharmacist’s scope and training,” as per a statement by AMA president Jack Resneck. How to get Paxlovid.

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PM360

MAY 21, 2024

Drive Earlier Testing and Diagnoses After patients find the right specialist, providing them with high-quality, relevant information just before their medical visit can help them recognize whether their symptoms align with a specific disease or condition and raise that possibility with their doctor during their appointment.

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Celeritas

MARCH 3, 2023

Predictive : future trends based on past trends Prescriptive : what to do based on the current situation and future likelihoods. Because drugs aren’t personalized, they often have irregular side effects. A highly accurate way to prescribe drugs could be made possible by prescriptive analytics.

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Food Training Management Prescription 98

European Pharmaceutical Review

JANUARY 25, 2024

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. These standardised documents provide meticulously curated and scientifically approved information. Exploring the benefits of ePI ePI offers advantages, notably swift access to updated medication information.

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Healthcare Healthcare Safety Electronics 98

Contrarian Sales Techniques

JULY 12, 2024

What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. Soon, more and more patients were walking out with generic prescriptions, thanking Dr. Reyes for their newfound financial freedom.

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Doctors Side effects Medical Patients 52

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Healthline Media Consumer Drug Information Pages Visitor survey. Feb-May 2022.

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PM360

AUGUST 9, 2022

More innovation is needed with this highly practical goal in mind but developing more tailored adherence information for patients and encouraging their partnership is a critical step. Measuring and monitoring adherence in clinical trials would add valuable information about the effectiveness and safety of drugs. Michael Oleksiw.

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LEVO Health

JULY 15, 2024

Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. This can be done through blog posts, webinars, and informational videos. Educated patients are more likely to trust and adhere to their treatment plans.

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PM360

SEPTEMBER 15, 2022

Life sciences are being driven to improve the patient experience and are increasingly accomplishing this through innovative programs and resources for patients and physicians that improve access to medications, help make prescriptions more affordable, and support patients with adherence.

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Pharma Marketing Network

MARCH 25, 2023

This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. The use of effective advertising methods is crucial in ensuring that the public is well-informed about the treatments available and can make informed decisions about their healthcare.

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Pharma Food and Drug Administration Pharmaceutical Prescription 52

Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. The Bright Side: Educators and Connectors On the other hand, medical reps can play a positive role.

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Toolyt

NOVEMBER 11, 2021

Their prime role is to generate more prescriptions for their drugs. Explain the side effects of the particular drug. Effects And Counter-effect Of Drugs & Medicines. It is critical to share the information with the doctor about its effects and side effects.

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Medical sales reps Medical sales Doctors Training 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Prescription refill and renewal. The document contains detailed information on the suppliers and their product offerings, alongside contact details to aid your purchasing or hiring decision.

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