World of DTC Marketing

OCTOBER 25, 2021

While some contain information that’s irrelevant to most patients, others have information that can be valuable, such as ads for supplements and moisturizing creams. One urgent care center has an area just for prescription drug brochures, and I was surprised to see so many people reading them.

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Healthcare Healthcare Prescription Physicians 257

PharmExec

FEBRUARY 28, 2025

In this Pharmaceutical Executive video interview, Jen Butler, Chief Commercial Officer for Pleio, shares some best practices on finding trustworthy and verified information about a new prescription or medical device.

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Prescription Medical Pharmaceutical 52

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. Parts of a prescription: A typical prescription includes the following information: … Prescription: Definition, Important Parts, Handling, Labelling, Dispensing Process, and Errors Read More »

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Prescription Healthcare Provider Physicians Healthcare 84

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Here’s my list: 1ne: DTC should focus more on providing health information about advertised medications and less on “selling.”

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World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. 2wo: By far, going online for more information was the next step to learn about new treatments. 4our: We included a series of questions on understanding online health information. WebMD is still number one.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start?

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Doctors Physicians Pharma Rep Pharma reps 286

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

MARCH 8, 2021

Forget the fact that prescription drugs only account for $.10 The FDA could require all pharma product websites to add general health prevention information and links to credible online health information. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

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Healthcare Healthcare Insurance Media 310

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. MS patients, for example, are very connected to each other on social media and share all kinds of information, from what supplements to use to diet and exercise tips. In our REAL world, that isn’t the way it happens.

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Doctors Marketing Insurance Prescription 243

World of DTC Marketing

JULY 12, 2022

According to The Hill “, a large majority of the public favors allowing the government to negotiate for lower prescription drug prices, according to a new poll that comes as a legislative battle plays out on the issue. Information on public assistance and food stamps. Government assistance programs include: U.S. 800-677-1116.

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Healthcare Healthcare Food and Drug Administration Government 227

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers need to understand the patient journey a lot better with specific recommendations to silence the “noise” around their medications.

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Marketing Side effects Prescription Media 265

MedCity News

AUGUST 13, 2024

if we can shift the way we deliver information, we can change the entire culture of pharmacy in a way that relieves some of the burden on the pharmacists and improves patient outcomes at the same time. The post How Digital Delivery Can Empower Staff and Shape the Future of Pharmacy appeared first on MedCity News.

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Patients Prescription Education Pharmaceutical 291

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. 1ne: The information on your product’s website is insufficient to lead to an Rx. 5ive: The patient segment should develop an active map of the journey.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Presenting quantitative information increased participants’ gist and verbatim recall of drug efficacy. ” Uh…no.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

NOVEMBER 1, 2021

They give us insights like this “dollars are being spent on advertising related to COVID-19, as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related information,” which aren’t insights at all.

Pharma 227

Pharma Doctors Retail Healthcare 227

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

MARCH 9, 2021

There is no doubt that more people are using the Internet for online health searches, but the downside is that there is a lot of bad/false health information online. In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email.

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Marketing Pharma Prospecting Education 289

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The industry should unite to form an organization that would be the one place where people could get help getting the prescription drugs they need.

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Pharma Prescription Insurance Medical 180

World of DTC Marketing

MARCH 22, 2021

Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research. There is a direct correlation between pharma product website traffic and TV ads for new products.

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Media Pharma Prescription Healthcare 261

MedCity News

JANUARY 9, 2023

Transcarent wants to transform the digital pharmacy benefit experience, enabling self-insured employers and their staff to make more informed choices.

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Insurance Patients Prescription Management 272

World of DTC Marketing

MARCH 29, 2021

Online searches for health information remain brisk, according to Google. Many people are going online for health information as the Internet has become cluttered with misinformation. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs.

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Media Side effects Doctors Prescription 182

World of DTC Marketing

JULY 8, 2022

prescription drug sales signals that big pharma will do anything to avoid hurting profits. For several years, Humira was the best-selling prescription drug in the world.1 AbbVie’s’ ability to exploit subsidiaries in offshore tax havens to avoid paying billions of dollars in taxes on U.S. for tax purposes.

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Sales Prescription Pharma Manufacturing 269

MedCity News

OCTOBER 13, 2022

The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients. GoodRx is arguably most well-known for its search platform that allows consumers to compare drug prices across different pharmacies.

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Healthcare Provider Healthcare Healthcare Patients 282

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Prescription Marketing Pharmaceutical Doctors 52

World of DTC Marketing

JUNE 20, 2022

Pharma is different in many ways, but treating prescription drugs as “just another product” for TV is a waste of money. Whose responsibility is it to remind patients of the drug’s side effects? The post Uniqueness if pharma DTC. appeared first on World of DTC Marketing.com.

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Pharma Side effects Media Marketing 210

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Newly diagnosed patients often are overwhelmed with online health information, and it’s really up to them to determine which information is credible.

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Prescription Marketing Pharma Medical 164

World of DTC Marketing

NOVEMBER 17, 2020

SUMMARY : Searching for online health information has become more complicated and is often wrought with bad health information. Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. But what does that mean?

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Pharma Prescription Doctors Education 155

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. Criminals gained access to user login information (credentials) somewhere online.

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Prescription Sales Distribution Doctors 138

Pharma Marketing Network

MARCH 12, 2025

Understanding how patients and healthcare professionals search for medical information is key. Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Januvia prescription cost) and non-branded (e.g., This makes keyword selection even more critical.

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Marketing Pharma Prescription Competition 59

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Patient behavior has changed during the pandemic as Google has shown that more are going online for health information. Prescription drugs are not the same as items found in a grocery store. Safety pages on Pharma product websites continue to have high utility.

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FDA Doctors Prescription Pharma 165

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate.

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Marketing Media Side effects Prescription 155

PM360

DECEMBER 20, 2024

Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans. Additionally, with high-deductible health plans (HDHPs) becoming more common, many patients report financial stress, postponing care, and skipping prescription refills to avoid unexpected costs.

Patients 52

Patients Prescription Retail Insurance 52

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. What about social media options? of adults aged 60 and over.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

NOVEMBER 11, 2020

” According to Annual Reviews “in general, we do not have the cognitive capacity, motivation, or time to evaluate all the information that we encounter online. Content that informs, educates and talks to online health seekers is more important than sales talk.

Media 195

Media Pharma Marketing Government 195

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. There are several things going on here. 1ne: Pharma companies are forcing out older, experienced employees.

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Pharma Prescription Recruitment Marketing 253

World of DTC Marketing

FEBRUARY 9, 2021

4our: Again, across all groups , they wanted information on “living with…” However, they wanted this information to be updated and included suggestions on exercise, diet, and supplements to manage chronic health issues. 6ix: Safety information needs context. First impressions are 94% design-related.

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Pharma Medical Side effects FDA 180