World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. ” HCP’s are moving quickly into digital. Drug websites are too promotional and not updated enough to address patient needs about new drugs.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC managers are often surprised by the results.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? What are the side effects? Is TV the best channel? Today people go online to learn more about the drug. Is it covered by my insurance?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JUNE 23, 2021

I always thought if there were questions about efficacy or treatment, we should be overly cautious and inform our customers (patients). Therefore, I find it hard to understand how so many physicians could show “strong interest” in prescribing a drug with so many questions vs. answers. government.

FDA 218

FDA Side effects Physicians Patients 218

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

FEBRUARY 7, 2021

AI may predict the questions patients and physicians have about a drug or its side effects. For pharma salespeople, AI can quickly identify which physicians will be receptive to new drug information and which ones won’t. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more.

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Marketing Physicians Electronics Patients 97

Referral MD

FEBRUARY 28, 2025

For too long, the administrative side of healthcare has lagged behind its clinical advancements. They streamline the process of collecting essential patient information by automating data entry. These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

Physicians 130

Physicians Marketing Side effects Patients 130

LEVO Health

OCTOBER 9, 2023

Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips.

Healthcare 98

Healthcare Healthcare Physicians Consulting 98

PM360

APRIL 22, 2024

Only they can share certain types of information with a growing number of medical stakeholders and back medical insights to guide strategic development and brand decisions. The results would be a measure of the effectiveness of the educational aid used and could suggest the need for refinements in the communication strategy used.

Medical 52

Medical Education Medical science Customer Relationship Management 52

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Pharma Marketing Network

MARCH 18, 2025

Marketers can run sponsored content, InMail campaigns, and text ads to engage physicians, pharmacists, and healthcare executives. Best practices include: Clearly stating the drug name, indications, and fair balance information. Using call-to-action (CTA) phrases such as Learn More, Request Information, or Get HCP Insights.

Pharma 52

Pharma Marketing Networking Healthcare 52

World of DTC Marketing

AUGUST 11, 2021

On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment. ” You might find, for example, that it’s just convenience of being used to your product and having few side-effects. INCREASED COMPETITION.

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Marketing Side effects Management Patients 143

PM360

JUNE 29, 2022

But even though a majority of migraine patients are turning to their doctors for guidance, they may not be getting the most up-to-date information on available treatments. They are misunderstood, misjudged, misdiagnosed, and mistreated by their friends, families, spouses, colleagues, co-workers, employers, and physicians.”.

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Prescription Patients Pharma Doctors 98

Celeritas

SEPTEMBER 26, 2022

A QR code is a scannable code that provides access to stored information. A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. This also solves the issue of information silos and cross-department discrepancies.

Physicians 52

Physicians Patients Medical Management 52

Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

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Side effects Food and Drug Administration Safety Physicians 64

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . The updated guidance still mandates a patient to be referred to a physician or other healthcare professionals if this information is not available.

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Food and Drug Administration Physicians Medical Prescription 111

PM360

JANUARY 24, 2025

I can ask them a specific question about how Im handling a side effect or how often its happening. That information would be hard to find elsewhere, an HCP said. The physician] considers their current team of resources to be my reps, my nurses, and my staff. Thats how I get information to help patients, one HCP said.

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Sales Pharma sales reps Patients Prescription 52

MaBiCo

JUNE 7, 2023

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. More specifically clinical trials provide a reliable evaluation for a product’s effectiveness and its side effects on humans.

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Sales Strategy Medical sales Doctors Sales 98

PM360

AUGUST 9, 2022

This can be superior to the general or national information that other solutions use because they account for the patient’s plan-specific formulary, accumulator, and real-time pricing. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. Patient Adherence System. CareTrack Health.

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Prescription Medical Patients Side effects 105

Legacy MEDSearch

OCTOBER 25, 2022

The EndoStim system, programmed wirelessly by a physician using an external handheld controller, automatically stimulates the LES to allow it to function normally without any sensation to the patient. For more information, visit www.endostim.com and follow on Twitter- @EndoStim4GERD and LinkedIn. About EndoStim.

Food and Drug Administration 98

Food and Drug Administration FDA Recruitment Side effects 98

Pharma Marketing Network

MARCH 5, 2025

The answer is simple search engines and social platforms are where patients and HCPs find information. Engaging Patients Without Violating Privacy Regulations Unlike HCPs, patients search for symptoms, treatment options, and medication side effects. Ensure landing pages align with ad content to prevent misleading information.

Pharma 52

Pharma Networking Medical Healthcare 52

Pharma Marketing Network

JULY 19, 2023

Content marketing can help businesses do this by providing valuable information about their products and services in a way that is compliant with all applicable regulations. This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market.

Marketing 98

Marketing Pharmaceutical Sales Education 98

Pharmaceutical Representative Training

JANUARY 8, 2025

Without this information, providers cant ensure the safety or efficacy of the medications they prescribe. Pharmacology Knowledge in Action: Real-World Scenarios for Sales Rep Success In a hypothetical scenario, a pharmaceutical sales rep is discussing a new drug with a physician.

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

pharmaphorum

AUGUST 11, 2022

Next, pharmacists review the participant’s genetic results – along with health data such as drug, lifestyle, and food interactions – to customize a “Medication Action Plan” that members’ physicians can access to determine which drugs should be prescribed to increase safety and efficacy.

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Side effects Medical Prescription Patients 98

PM360

MAY 25, 2023

With AI-powered chatbots and services, patients can access the information they need more efficiently. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Marketing Pharma Healthcare Provider Healthcare 98

Pharmaceutical Technology

APRIL 11, 2023

Under the FDA’s drug safety Sentinel Initiative, the partnership will develop AI tools to collect key information from clinical notes within electronic health records (EHR). This data will be used by Oracle and John Snow to help the FDA better understand the effects of medicines on large populations.

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Safety Food and Drug Administration FDA Side effects 59

PM360

NOVEMBER 29, 2022

Patients should understand that many OTC products are indicated for acute constipation and should not be taken chronically unless under the supervision of a physician,” McCourt says. “We Help Patients Understand the Need for Effective Treatment—and Get It. We have to make sure patients are getting adequate care.”.

Patients 98

Patients Prescription Doctors Education 98

eMediWrite

OCTOBER 9, 2023

Pharmacogenomic Personalized LBLs – Create LBLs that incorporate a patient’s genetic information. Tailor drug information based on a patient’s specific genetic profile, offering personalized dosing recommendations and potential interactions.

Doctors 52

Doctors Physicians Education Marketing 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Rep-Lite

APRIL 3, 2024

Transparency and Accurate Information Dissemination A cornerstone of ethical medical sales practice is transparency. Medical sales representatives must provide accurate and unbiased information about the products they represent. Clinical Trial Data: Any information presented about clinical trial data should be accurate and complete.

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Ethics Medical sales Competition Sales 52

Legacy MEDSearch

JULY 19, 2023

“Currently, prostate cancer patients find themselves in the difficult position of balancing the oncological risks of the disease with the life-altering side effects that can often accompany traditional treatments. Further information on the VAPOR 2 study can be found at clinicaltrials.gov (NCT05683691). market clearance.

Medical 52

Medical Side effects Patients Recruitment 52

LEVO Health

AUGUST 22, 2022

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. Marketing automation is technology that manages engagement across various channels and automates marketing and sales processes to: Provide educational information. How to manage common side effects.

Marketing 52

Marketing Patients Physicians Healthcare 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

PM360

SEPTEMBER 15, 2022

Life sciences are being driven to improve the patient experience and are increasingly accomplishing this through innovative programs and resources for patients and physicians that improve access to medications, help make prescriptions more affordable, and support patients with adherence. Steve Silvestro.

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Patients Education Management Side effects 98