PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. What about social media options? of adults aged 60 and over.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Is TV the best channel?

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Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. Physician testimonials highlighting treatment efficacy.

Pharma 59

Pharma Physicians Education Media 59

Referral MD

DECEMBER 9, 2024

While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Prescription drugs with high misuse potential.

Healthcare 73

Healthcare Healthcare Insurance Healthcare Provider 73

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. ” I spoke to several thought leaders who said they expect a “rush” of patients to their offices once the pandemic metrics improve.

Doctors 213

Doctors Physicians Pharma Medical 213

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate.

Marketing 155

Marketing Media Side effects Prescription 155

Pharma Marketing Network

MARCH 12, 2025

Understanding how patients and healthcare professionals search for medical information is key. Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Januvia prescription cost) and non-branded (e.g., This makes keyword selection even more critical.

Marketing 59

Marketing Pharma Prescription Competition 59

Pharma Marketing Network

APRIL 16, 2025

In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician.

Marketing 59

Marketing Pharma Prescription Networking 59

Scott’s Directories

FEBRUARY 8, 2023

Crafting an effective sales pitch for the medical industry can be challenging, but with the right research and data, you can create a successful pitch that resonates with physicians. One of the best ways to gather information is to use a physician database.

Sales pitches 52

Sales pitches Physicians Sales Prescription 52

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. A majority of HCPs want to receive relevant information on their own times and terms.

Media 122

Media Physicians Pharma reps Pharma Rep 122

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

Medical 98

Medical Prescription Doctors Physicians 98

Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. Improve patient engagement with valuable content and resources.

Pharma 52

Pharma Marketing Prescription Education 52

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Sure the industry has taken its lumps because of drug costs, but people still use pharma product websites when searching for health information.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

Pharma Marketing Network

FEBRUARY 17, 2025

Conferences and symposiums, too, are prime avenues to present research and engage with prescribing physicians. Full-page ads with clinical data can drive prescriptions. Here are key methods: Sales Uplift Analysis: Track prescription trends after ad campaigns. A spike in Trulicity prescriptions followed their TV ad blitz.

Pharma 52

Pharma Prescription Marketing Medical 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website.

Pharma 180

Pharma Digital Media Marketing Pharma reps 180

Pharma Marketing Network

APRIL 4, 2025

Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities. These might include physicians, nurses, patient ambassadors, or even caregivers. Second, referral-driven campaigns can lead to higher-quality leads.

Marketing 52

Marketing Pharma Education Physicians 52

Pharma Marketing Network

APRIL 16, 2025

And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up. Physicians want peer-reviewed studies, mechanism-of-action animations, and case-based outcomes. But here’s the twist: theyre not looking for more contentthey’re searching for more relevant content.

Marketing 52

Marketing Pharma Networking Education 52

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning.

Side effects 194

Side effects Patients Insurance Doctors 194

LEVO Health

NOVEMBER 1, 2022

Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers, pharmaceutical companies, and other health-related brands to provide them with resources to make informed decisions. . One way to do this is through a physician directory.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 59

Doctors Physicians Marketing Prospecting 59

World of DTC Marketing

OCTOBER 27, 2020

The new healthcare consumer is faced with the challenge of both shopping and saving: shopping for the price of prescription drugs or healthcare services, and saving to pay for deductibles, out-ofpocket costs, and unanticipated medical emergencies. But no such comprehensive site exists for healthcare in our local markets.

Healthcare 230

Healthcare Healthcare Insurance Retail 230

Legacy MEDSearch

JUNE 20, 2023

Our mission is to provide caregivers with the right information at the right time to make informed decisions about their baby’s health,” said Kurt Workman, Chief Executive Officer and Co-Founder. Customers can learn more and sign up to receive the latest information and details on product availability here: [link] About Owlet, Inc.

Prescription 52

Prescription FDA Food and Drug Administration Recruitment 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Give Patients the Resources They Want.

Patients 98

Patients Prescription Doctors Education 98

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Patient Adherence System. CareTrack Health. Andrew Mills.

Prescription 105

Prescription Medical Patients Side effects 105

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

PM360

OCTOBER 28, 2022

As the industry struggles to maintain the same levels of productivity in R&D as in previous years, a greater emphasis than ever is being placed on providing an accurate estimation of demand and prescription trends. Consider Prescription Decisions at the Patient Level. Choose a Methodology. Demand Calibration.

Doctors 98

Doctors Prescription Physicians Marketing 98

PM360

JANUARY 24, 2025

The best reps focus on patients, not prescriptions. That information would be hard to find elsewhere, an HCP said. The physician] considers their current team of resources to be my reps, my nurses, and my staff. Thats how I get information to help patients, one HCP said. The best reps focus on patients, not prescriptions.

Sales 52

Sales Pharma sales reps Patients Prescription 52

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. My Uncle Scott has a rare disease that affects less than 1% of his physician’s patient population.

Pharma 98

Pharma Marketing Physicians Insurance 98

Clarify Health

FEBRUARY 13, 2023

When I was a practicing physician, I worked at a Medicaid clinic. We found that patients were more likely to adhere to their care and treatment programs over time, weren’t missing appointments were getting their prescriptions refilled, and avoiding preventable visits to the ER.

Physicians 52

Physicians Patients Prescription Management 52

Pharma Marketing Network

MARCH 6, 2025

The way HCPs, patients, and caregivers seek information has changed. HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location. Can pharma brands advertise prescription drugs on social media? Yes, but strict regulations apply.

Media 52

Media Pharma Education Networking 52

PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

Pharma 111

Pharma Marketing Prescription Media 111

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52