World of DTC Marketing

JULY 28, 2021

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. The value proposition to HCP marketers is different from the value proposition that physicians want. They need to use the power of online to connect physicians and share information.

Physicians 313

Physicians Doctors Side effects Pharma 313

World of DTC Marketing

NOVEMBER 9, 2021

The objective was to identify new and preferred pathways for the creation and delivery of medical information. The post A huge gap exists between <b>HCP</b> medical information needs and pharma. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT. Tighter access has put HCPs in the driving seat.

Pharma 231

Pharma Medical Education Media 231

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.

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Doctors Physicians Pharma reps Pharma Rep 286

World of DTC Marketing

JULY 31, 2021

Unfortunately, there is a lot of false and bad information online. To get accurate information, follow one of the many physicians online. The amount of critical health information online is an enormous problem. He is easy to understand, but, more importantly, I trust his information over any media outlet.

Media 253

Media Doctors Physicians Medicine 253

Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. Streamlined Access to Physician Data Nova Scotia’s healthcare system requires adequate help to cope.

Physicians 52

Physicians Medical Doctors Recruitment 52

MedCity News

DECEMBER 5, 2024

Healthcare needs a better way to collect information from all sources, organize it, summarize it and present it to providers in a way that lets them deliver the necessary treatment, confident that the material is sound and verifiable. The post How the Right AI Can Improve Health Risk Assessments appeared first on MedCity News.

Healthcare 305

Healthcare Healthcare Physicians Patients 305

World of DTC Marketing

SEPTEMBER 18, 2020

IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. This is an opportunity to make a difference.

Physicians 259

Physicians Patients Engineering Doctors 259

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. Doximity was flagged for having anti-vaccine information. Doximity was flagged for having anti-vaccine information.

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Media Physicians Pharma Marketing 294

MedCity News

DECEMBER 6, 2022

Joining the network means physicians will have an easier time quickly figuring out which tools make the biggest impact on patient care, Baptist’s chief medical information officer said.

Networking 264

Networking Healthcare Provider Physicians Healthcare 264

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Channel Use in Flux.

Physicians 109

Physicians Pharma Education Pharma Rep 109

World of DTC Marketing

DECEMBER 11, 2020

Importantly, they want to receive information from trusted sources, namely physicians. Although physicians are the most trusted information source, local news and social media are more frequent sources of vaccine information. When asked “whose advice is most important to you in the decision to get vaccinated?”

Physicians 227

Physicians Media Side effects Safety 227

Fierce Pharma

FEBRUARY 1, 2024

“We have a vision, which is to close the gap between scientific knowledge and clinical practice.” | Experienced healthcare communications expert and MD of MedThink Communications John Kane discusses the importance of physician knowledge of the patient’s psychosocial status on treatment plans and outcomes.

Physicians 130

Physicians Healthcare Healthcare 130

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

Physicians 270

Physicians Marketing Pharma Insurance 270

Healthcare Success

MARCH 25, 2025

Symptom Search Optimization: Capturing Early Patient Interest In today's digital-first healthcare world, more consumers turn to search engines for health-related information before contacting medical professionals. Your content should: Address common questions about symptoms with accurate information. Lets dive in.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. Business building concept.

Side effects 203

Side effects Physicians Insurance Marketing 203

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma Rep Pharma reps Media 90

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. ” There is no one answer to that question.

Physicians 213

Physicians Marketing Pharma Leads 213

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

JULY 21, 2021

They research the drug online and ask their physician about it if they decide it’s a treatment option. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” This is perhaps the biggest misunderstanding.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JUNE 2, 2021

If you follow some basic testing, email can be an effective tool for communicating information. Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one. One of our tests, one of the most read emails, had a subject line of “new label information for prescribing just FDA approved.”

Physicians 180

Physicians Doctors Marketing Sales 180

MedCity News

DECEMBER 19, 2024

Explainability empowers healthcare professionals to work in tandem with AI, ensuring that patients receive the most accurate and informed care. AI should augment, not replace, human provider expertise. The post Unlocking AI Explainability for Trustworthy Healthcare appeared first on MedCity News.

Healthcare 331

Healthcare Healthcare Patients Physicians 331

MedCity News

OCTOBER 24, 2024

Two chief information security officers offer some advice at a cybersecurity panel at HLTH. The post How To Spot Deepfakes and Other Cybersecurity Panel Takeaways from HLTH appeared first on MedCity News.

Physicians 321

Physicians Biopharma Healthcare Healthcare 321

World of DTC Marketing

NOVEMBER 16, 2021

Based on the increasing availability of data along with technology and analytics, marketers have the ability to get closer than ever to their customers in order to meet their expectations and satisfy their information needs. 1ne : Physician expectations from pharma have shifted. 3hree: How people consume health information is changing.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

FEBRUARY 15, 2021

The Nucala website clearly informs people about severe asthma, but the criteria seem to be very liberal. There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? An unbranded website could have been a great way to educate and inform patients.

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

AUGUST 10, 2022

Consumers share more information online than ever as inflation cuts into their disposable income. Time and time again, I’ve found, in research talking with patients, that they want a lot more information before they ask for a new drug. The search for that information usually occurs online, in groups, or person to person.

Marketing 252

Marketing Media Side effects Pharma 252

Pharma Marketing Network

MARCH 13, 2025

Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. Email marketing campaigns can keep healthcare professionals informed about drug developments.

Pharma 59

Pharma Physicians Education Media 59

World of DTC Marketing

JULY 12, 2021

People who rushed to get COVID shots booking appointments slid will undoubtedly rush to get booster shots, but we need better and clearer information from the FDA and local physicians. It seems today, with health information, it’s up to patients to do their homework or rely on their doctor for accurate information.

FDA 292

FDA Doctors Media Physicians 292

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks.

Media 238

Media Pharma Side effects Physicians 238

MedCity News

JULY 22, 2024

The study was conducted by a firm developing LLMs specifically for healthcare that claim to be incorporating peer-reviewed sources of information. Anthropic’s Claude3-Opus performed better than GPT-4, but both fell short of humans on a test of objective medical knowledge.

Healthcare 312

Healthcare Healthcare Medical Physicians 312

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 84% were confident their personal information was secure and private during the visit. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

DECEMBER 3, 2020

Drug marketers see them as a sales tool to generate new Rx’s, patients see them as a “pain in the ass” Over the last five years, I have been privy to a lot of research on the effectiveness of DTC ads, and they all trend the same; they inform and are just a pit stop to learn more about the drug/health condition.

Prescription 181

Prescription Marketing Doctors Physicians 181

World of DTC Marketing

MARCH 11, 2022

According to the report: 1ne: More than half of respondents say the pandemic reduced their confidence in the healthcare system, and only 61% say they are confident in their ability to find answers about healthcare and make informed decisions for themselves and their families, a 10-point decline over five years. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

MARCH 18, 2021

When it comes to closing a branded prescription medication, the most important factor is still a physician’s recommendation. 2wo : Beyond a physicians recommendation what the most factors in asking for a certain prescription drug? What’s more important for the FDA to study is. The post Dear FDA: WTF?

FDA 180

FDA Prescription Physicians Pharma 180

World of DTC Marketing

AUGUST 26, 2020

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? Even though pharma companies rotate people in and out of positions a lot some pharma reps have a great relationship with physicians with Oncologists ranking them as an important part of communication with pharm companies.

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

MedCity News

MARCH 5, 2024

Today, clinicians have to spend an inordinate and impractical amount of time combing through the EHR just to find the information they need to provide that level of care. All of that back-end administrative work should be the function of technology.

Physicians 302

Physicians 302

MedCity News

OCTOBER 9, 2024

Amidst the distress caused by a cancer diagnosis, patients are left to sort through vast amounts of information, treatment options, and concerns around efficacy and side effects, while juggling other life activities.

Side effects 278

Side effects Patients Physicians Healthcare 278

MedCity News

MARCH 28, 2023

In an interview at the Vive conference in Nashville, Tennessee, Craig Richardville, Intermountain’s chief digital and information officer outlined the three areas of priority for Intermountain Health for which technology can be leveraged.

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Government Physicians 288