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companies are paying reps 50-75% over market rates. With conflicting stats like these, its no wonder theres an identity crisis in the sales force. 3 It turns out, the best salesreps do things that technology cant dojust like Captain Sully did. The best reps focus on patients, not prescriptions.
With much competition between drug companies and decreased time for doctors to meet with pharmasalesreps, there has been a call for reinventing commonplace marketing strategies. Further, this system can also measure if a patient fills and purchases a prescription – a large draw to the use of this system.
With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Access by pharmasalesrep has been significantly reduced across the board.
The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. On average, HCPs viewed this medication’s approved information for approximately 32 seconds. Physicians Increasingly Too busy to See PharmaSalesReps, Report Finds.”
With platforms like Esyms and DoctorOnCall leading the way, Malaysians can now order prescription and over-the-counter medications online, and have them delivered directly to their homes. But as we embrace these changes, let’s not forget the importance of staying informed and choosing safety above all.
In this article, we’ll delve into the intricacies of how to get into pharmaceutical sales and the pivotal role of training. What is Pharmaceutical Sales? Skills and Abilities You may have a bachelor’s degree and experience through years of working as a pharmaceutical salesrep, but do you have the skills and abilities ?
Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. This high-stakes, low-frequency environment makes it imperative to ensure every sales and marketing action count.
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