Remove Information Remove Pharma sales reps Remove Physicians
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Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. no pharmaceutical reps). Respondents had an average of 1.5

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Mastering Pharmacology: A Game-Changer for Pharma Sales Reps Communicating with HCPs

Pharmaceutical Representative Training

Without this information, providers cant ensure the safety or efficacy of the medications they prescribe. Lacking this fundamental understanding as a sales rep can negatively impact a providers interest in a new product and their business relationship with the company. [1]

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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The Value of Humans in a Tech-Driven World

PM360

companies are paying reps 50-75% over market rates. With conflicting stats like these, its no wonder theres an identity crisis in the sales force. 3 It turns out, the best sales reps do things that technology cant dojust like Captain Sully did. That information would be hard to find elsewhere, an HCP said.

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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.

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3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Visit www.storyvine.com for more information.