Contrarian Sales Techniques

NOVEMBER 19, 2024

Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. For those of us in pharma sales, it’s about being proactive – educating our clients, staying informed about the latest counterfeiting tactics, and ensuring our products are always associated with quality and reliability.

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PM360

SEPTEMBER 28, 2022

The resulting data offer a view into physician information needs at two critical junctures—during diagnosis and treatment selection. “We physicians are running into challenges around the diagnosis and treatment phase of specific diseases, and so express a need for information that will help them in each phase of the disease progression.”.

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World of DTC Marketing

JANUARY 18, 2021

Pharma companies are also helping patients understand where they can access labs, infusion centers, or imaging centers and offering solutions to HCPs and their practices so they can more easily afford and keep stock of therapies. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

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PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Fortunately, a lot of positive news is also coming out of our European research and the corresponding report.

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PM360

DECEMBER 20, 2024

ACTO LAICA RepAssist by ACTO is the first GenAI Knowledge Assistant built specifically for Life Sciences and is designed to improve healthcare provider (HCP) interactions by providing pharma field reps with instant access to approved clinical and product information.

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Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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Pharma Marketing Network

OCTOBER 13, 2020

On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.

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Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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PM360

OCTOBER 8, 2024

Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcare providers with relevant pharma reps.

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Quantified

MAY 2, 2024

That’s a lot of information. Periodic observation, coaching sessions, client feedback, and role-play exercises often fail to explain why some pharma reps consistently meet and exceed management expectations while other equally knowledgeable reps do not.

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PM360

OCTOBER 22, 2024

How can we ensure that vital prescription information reaches patients when they need it? Information shared should be crafted to align with where they are in the journey; new patients getting one message and existing patients another. These strategies also reduce the burden on the HCP to look for patient support information.

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Contrarian Sales Techniques

MAY 17, 2024

I remember my first training session vividly – it was intense, informative, and somewhat intimidating. As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. Back then, training was heavily focused on product knowledge.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma reps, understanding the market and staying prepared with stock availability is key to turning these breaks into long-term gains. This situation underscores the critical role of pharma sales reps in maintaining strong relationships with healthcare providers.

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Close-Up CRM

MARCH 25, 2024

While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps. The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs).

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Veeva

FEBRUARY 6, 2022

This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharma reps and medical science liaisons (MSLs) through virtual communications. Five steps to closing the CX gap with HCPs and Patients.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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Rep-Lite

FEBRUARY 23, 2024

Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers.

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Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. We want to put what they need right at their fingertips to get more done in this information-rich environment without getting lost or distracted in the software. Will they still be out driving all the time? Maybe they’ll just be using their phones.

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Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. This trend demands a deeper level of scientific knowledge and the ability to convey this information in a clear, relatable manner.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. On average, HCPs viewed this medication’s approved information for approximately 32 seconds. THE CHALLENGE.

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PM360

NOVEMBER 21, 2022

Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder. Just leaving an ad on the wall or counter in the hope the patient will subliminally absorb the information is not going to work. Gimmicks like exam table paper do not work either.

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Impetus Digital

NOVEMBER 23, 2023

Others want to have access to information on demand, at their fingertips. To cater to all of these preferences at the same time, we are seeing Pharma teams turn to online educational platforms that can be used to host both video/audio/visual content, on-demand webinar recordings, and live virtual meetings.

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Evolve Your Success

JULY 18, 2023

Finally, diving into the essentials of pursuing a career in electrophysiology med device sales, Keila highlights the need for a genuine curiosity to understand complex information and adaptability in this dynamic field. We had pharma reps come through. You have to have the interest and mindset to handle the complex information.

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Evolve Your Success

MAY 9, 2023

Let’s get into that space because that’s a space that there isn’t enough information about as a whole. I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different?

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PM360

DECEMBER 20, 2023

A majority of HCPs want to receive relevant information on their own times and terms. A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. million self-identified HCPs on the platform to pharma marketers.

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