World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Marketing Pharma Rep 180

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Consulting Pharma Rep 105

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

OCTOBER 8, 2024

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. PatientPoint plans to release the solution to other specialties within its network in 2025.For Learn more at patientpoint.com.

Healthcare Provider 52

Healthcare Provider Pharma Rep Pharma reps Physicians 52

Quantified

MAY 2, 2024

That’s a lot of information. Periodic observation, coaching sessions, client feedback, and role-play exercises often fail to explain why some pharma reps consistently meet and exceed management expectations while other equally knowledgeable reps do not.

Training 52

Training Sales Pharma Sales Management 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.

Marketing 52

Marketing Physicians Patients Doctors 52

Impetus Digital

NOVEMBER 23, 2023

The virtual format enables diverse stakeholders, including patients, caregivers, patient advocates, physicians, nurses, pharmacists, and allied health providers, to share their unique perspectives without geographical, language, or time zone barriers. Some physicians still prefer to communicate via emails.

Education 52

Education Healthcare Provider Physicians Pharma 52

Veeva

FEBRUARY 6, 2022

This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharma reps and medical science liaisons (MSLs) through virtual communications. Five steps to closing the CX gap with HCPs and Patients.

Pharma 52

Pharma Medical Consulting Patients 52

Evolve Your Success

JULY 18, 2023

Finally, diving into the essentials of pursuing a career in electrophysiology med device sales, Keila highlights the need for a genuine curiosity to understand complex information and adaptability in this dynamic field. We had pharma reps come through. You have to have the interest and mindset to handle the complex information.

Sales 130

Sales Medical sales Medical Healthcare 130

Evolve Your Success

MAY 9, 2023

Let’s get into that space because that’s a space that there isn’t enough information about as a whole. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would call on physicians during the day. I would say it’s equivalent probably to a pharma rep.

Sales 130

Sales Medical Medical sales Retail 130

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. A majority of HCPs want to receive relevant information on their own times and terms.

Media 122

Media Physicians Pharma Rep Pharma reps 122