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Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). In the US, information on affordability programs that pharmaceutical companies offer have been particularly helpful. The Challenges for Pharma. Respondents had an average of 1.5 and the U.S.,

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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. What Are Drug Access Programs?

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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

Pharmaceutical sales have changed. A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.

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Pharma Sales in Malaysia: Making the Most of ‘Lucky’ Market Breaks

Contrarian Sales Techniques

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. For pharma reps, understanding the market and staying prepared with stock availability is key to turning these breaks into long-term gains. What Are Market Breaks?

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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

How does this new system of limiting access to outsiders, reducing the number of people in the waiting room, and eliminating visits from outsiders impact pharma? Access by pharma sales rep has been significantly reduced across the board. Does that mean they have no access? Of course not.

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How to Boost Pharma Sales AI Training with AI Insights

Quantified

Once you know how they’re using the technology to empower their sales reps, it’s easy to see why companies are reporting sales performance increases of more than 20%. That’s a lot of information. Conversations are scored according to more than 1,000 nuances of verbal and nonverbal interaction.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. On average, HCPs viewed this medication’s approved information for approximately 32 seconds. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.”