This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In a webinar sponsored by DocuSign, scheduled for April 16 at 1 pm ET, DocuSign will discuss the benefits of its collaboration with the Michigan Health Information Exchange Network’s (MHIEN) arm, Velatura and how it can function as a model for interoperability.
Allegheny Health Network rolled out a large language model designed exclusively for use by its staff members. You can think of the tool as the health system’s own version of Chat-GPT, said Ashis Barad, AHN’s chief digital and information officer.
Nuance recently added Baptist Health and Einstein Healthcare to its precision imaging network, a platform that allows healthcare providers to adopt AI-powered diagnostic imaging tools at the point of care.
Innovative organizations are centralizing the coordination of all patient care aspects, seamlessly integrating with providers’ electronic health records, existing workflows, and health information exchanges.
The Pharma Marketing Network serves as an ideal destination for this kind of weekend deep-dive. By devoting even an hour to the Pharma Marketing Network, you can absorb deep-dive content without multitasking. Every article on the Pharma Marketing Network is built to inform, spark discussion, and provide real value to marketers.
The healthcare industry needs a regulated system that can live in between the health information management and release of information departments. It is time for both sides of this network to fully address the need to create a digital pipeline that delivers the request of information and records between two parties.
TEFCA’s goal is to establish a universal floor for interoperability across the country by developing the infrastructure model and governing approach for users in different networks to securely share basic clinical information with each other.
Only 31% of employers are satisfied with their behavioral health networks, a new survey found. When it comes to behavioral health directories, just 34% of employers agreed that directories had accurate information.
The internet is a vast resource of information on health and wellness. However, not all of this information is created equal. Some of it is accurate and reliable, while other information may be misleading or even harmful. This is especially true when it comes to pharmaceutical-sponsored health information.
At the JAMA Network, we are interested in providing our readers the most seamless access to the research, opinion, and clinical educational content we publish,” said Vida Damijonaitis, JAMA Network Director of Worldwide Sales. August 9, 20 22 – Danvers, Mass. –
HCPs increasingly turn to trusted colleagues on digital networks for reliable information. They need to use the power of online to connect physicians and share information. As new drugs are seeded in the market, the information needs of physicians change. It’s no secret that HCPs are using digital more and more.
The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? They advertise 3.7
Instead, it is distributed across a network of computers, making it more resistant to hacking and other forms of cyber-attacks. Scalability: DS is highly scalable, as the network can easily add more storage capacity by adding new nodes to the network. How can this affect the pharma industry? Data sharing.
Ashis Barad — Allegheny Health Network’s chief information and digital officer — gave advice for health systems follow during the adoption process for new technology, such as ensuring clinicians are involved early on and viewing Big Tech as partners instead of threats.
Medical device and technology company Lazurite has received recognition from Medical Device Network Excellence Awards & Rankings, one of the largest, most prestigious, and widely recognized programs in the industry. All Commended companies will be entered into the Medical Device Network Awards at the end of the year. “The
It is an immersive, informative, and thought-provoking event featuring top-tier keynote speakers, insightful case studies, engaging panel discussions, and much more. We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards.
A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).
Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.
Over time, TannerLAC has accrued in-depth knowledge of Brazil’s healthcare system, registration requirements and how they are applied, with a multilingual team, and an experienced network of local partners. “We The post The Brazilian pharma market: Key information and what may change appeared first on Pharmaceutical Technology.
Internal Reference: Pharma Marketing Network Paid Media: Precision Through PPC and Programmatic While organic traffic builds over time, paid channels allow for immediate visibility. Paid media offers immediate visibility and precision targetingespecially when paired with healthcare-specific networks.
With new drug approvals, branded marketing trends, and policy updates emerging weekly, how can pharma marketers stay informed without becoming overwhelmed? Pharma marketing teams that operate on old information risk missing the moment. That information can directly inform paid search, SEO, and content strategy decisions.
Sometimes I wonder if there’s just too much information. Maybe there’s so much information it’s kind of confusing and who knows what to do, right? All the information out there on the internet, it’s there, it’s all there. So what is networking? That is networking. Want to be.
Symptom Search Optimization: Capturing Early Patient Interest In today's digital-first healthcare world, more consumers turn to search engines for health-related information before contacting medical professionals. Your content should: Address common questions about symptoms with accurate information. Lets dive in.
Attend medical conferences, read clinical studies, and engage with medical affairs teams to stay informed. Translate Complex Science into Engaging Marketing Messages One of the biggest challenges in marketing pharma is simplifying complex medical information for healthcare professionals (HCPs) and patients.
By enforcing transparency, PBMs would need to release detailed information on prescription drug spending. Concerns around potential antitrust issues are arising from the significant control held by the legacy PBMs and, in turn, the power of their vertically integrated networks. Transparency and reporting requirements.
HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. This means connecting with HCPs across multiple touchpointsemail, mobile apps, professional networks, live and virtual events, and in-office digital displaysall with consistent messaging.
68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. The channel IS essential but not as important as your message.
It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Patient Awareness: Helps provide disease information, medication adherence tips, and support program details. For expert pharma marketing insights, visit Pharma Marketing Network.
In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. This evolution goes hand-in-hand with omnichannel marketing. In pharma marketing, compliance, accuracy, and relevance matter more than volume.
Networking It’s not what you know, but who you know. By networking you will get your foot in the door. You should also network with everyone: associate sales rep (most likely what you would be coming in as), Full Line Sales Rep/Territory Manager, District/Regional Manager (this is the hiring manager).
Articles on Pharma Marketing Network have been tracking this evolution, underscoring how data-informed content can fuel both awareness and behavioral change. Pharma brands featured on Pharma Marketing Network have successfully leveraged this omnichannel mindset to deepen engagement, foster trust, and improve campaign performance.
CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma digital ad strategies, visit Pharma Marketing Network.
Additionally, marketers who can interpret AI-driven data to inform messaging, personalization, and channel optimization will remain indispensable. Stay Informed : Follow publications like Pharma Marketing Network to stay updated on trends, layoffs, hiring shifts, and evolving best practices.
With platforms like Bing, LinkedIn, and programmatic networks, pharma marketers can scale efforts across search engines and display placements. For more insights into how top pharma companies are adapting to digital-first strategies, check the latest insights on Pharma Marketing Network. Moreover, PPC isnt just about Google Ads.
With 68% of HCPs indicating webinars or webcasts as their most preferred channel to receive information, it is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their own terms when it comes to channel, content, and type of devices.
For more insights into pharma marketing shifts, visit Pharma Marketing Network. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. High-quality articles, patient testimonials, and whitepapers provide valuable information while building trust.
Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?
“To become successful in sales, you need a lo t of networking. As a result, the questions they ask are well-informed and value-added—and the customer recognizes it immediately. You need a lot of support. “That’s why community’s important.” “It comes naturally,” Chantal says.
The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. Adhering to regulatory guidelines is an important step pharma takes to ensure that promotional medical materials contain balanced information that is accurate and relevant.
Patients and healthcare providers need timely, accurate information about medications. Key options include: Google Display Network : Vast reach with advanced targeting. request information). By providing clear, compelling information, these ads help patients and doctors make informed decisions. Absolutely.
Traditional marketing channels, such as in-person sales reps, remain relevant, but digital transformation has shifted the way HCPs interact with medical information and brand messaging. Todays HCPs rely on online resources, digital conferences, and peer-reviewed content to stay informed.
Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. Meanwhile, platforms such as eHealthcare Solutions offer precise targeting across endemic networks. According to Pharma Marketing Network, digital transformation is not just about tools.
Pharma Marketing Network (PMN) offers exactly that: a dynamic, intelligence-driven platform tailored to the unique demands of pharmaceutical marketing professionals. Staying informed on pharma marketing news ensures you’re not caught off guard when a new FDA guidance is issued or when a competitor launches a disruptive campaign.
LinkedIn Ads: The Professional HCP Network LinkedIn is an ideal platform for B2B pharma marketing, offering precise targeting based on job title, specialty, and industry. Best For: Thought leadership, industry networking, and professional event promotions. Ensuring landing pages provide accurate and balanced medical information.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content