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In a webinar sponsored by DocuSign, scheduled for April 16 at 1 pm ET, DocuSign will discuss the benefits of its collaboration with the Michigan Health Information Exchange Network’s (MHIEN) arm, Velatura and how it can function as a model for interoperability.
Allegheny Health Network rolled out a large language model designed exclusively for use by its staff members. You can think of the tool as the health system’s own version of Chat-GPT, said Ashis Barad, AHN’s chief digital and information officer.
Nuance recently added Baptist Health and Einstein Healthcare to its precision imaging network, a platform that allows healthcare providers to adopt AI-powered diagnostic imaging tools at the point of care.
Innovative organizations are centralizing the coordination of all patient care aspects, seamlessly integrating with providers’ electronic health records, existing workflows, and health information exchanges.
The Pharma Marketing Network serves as an ideal destination for this kind of weekend deep-dive. By devoting even an hour to the Pharma Marketing Network, you can absorb deep-dive content without multitasking. Every article on the Pharma Marketing Network is built to inform, spark discussion, and provide real value to marketers.
The healthcare industry needs a regulated system that can live in between the health information management and release of information departments. It is time for both sides of this network to fully address the need to create a digital pipeline that delivers the request of information and records between two parties.
TEFCA’s goal is to establish a universal floor for interoperability across the country by developing the infrastructure model and governing approach for users in different networks to securely share basic clinical information with each other.
Only 31% of employers are satisfied with their behavioral health networks, a new survey found. When it comes to behavioral health directories, just 34% of employers agreed that directories had accurate information.
The internet is a vast resource of information on health and wellness. However, not all of this information is created equal. Some of it is accurate and reliable, while other information may be misleading or even harmful. This is especially true when it comes to pharmaceutical-sponsored health information.
At the JAMA Network, we are interested in providing our readers the most seamless access to the research, opinion, and clinical educational content we publish,” said Vida Damijonaitis, JAMA Network Director of Worldwide Sales. August 9, 20 22 – Danvers, Mass. –
HCPs increasingly turn to trusted colleagues on digital networks for reliable information. They need to use the power of online to connect physicians and share information. As new drugs are seeded in the market, the information needs of physicians change. It’s no secret that HCPs are using digital more and more.
The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? They advertise 3.7
Instead, it is distributed across a network of computers, making it more resistant to hacking and other forms of cyber-attacks. Scalability: DS is highly scalable, as the network can easily add more storage capacity by adding new nodes to the network. How can this affect the pharma industry? Data sharing.
Ashis Barad — Allegheny Health Network’s chief information and digital officer — gave advice for health systems follow during the adoption process for new technology, such as ensuring clinicians are involved early on and viewing Big Tech as partners instead of threats.
It is an immersive, informative, and thought-provoking event featuring top-tier keynote speakers, insightful case studies, engaging panel discussions, and much more. We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards.
A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).
Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.
Doximity was flagged for having anti-vaccine information. The best approach is to use social media to connect HCPs to clincial information and drug trials. With over a million members, Doximity is the largest professional medical network in the United States , including three-quarters of all U.S.
Attend medical conferences, read clinical studies, and engage with medical affairs teams to stay informed. Translate Complex Science into Engaging Marketing Messages One of the biggest challenges in marketing pharma is simplifying complex medical information for healthcare professionals (HCPs) and patients.
With new drug approvals, branded marketing trends, and policy updates emerging weekly, how can pharma marketers stay informed without becoming overwhelmed? Pharma marketing teams that operate on old information risk missing the moment. That information can directly inform paid search, SEO, and content strategy decisions.
Sometimes I wonder if there’s just too much information. Maybe there’s so much information it’s kind of confusing and who knows what to do, right? All the information out there on the internet, it’s there, it’s all there. So what is networking? That is networking. Want to be.
Symptom Search Optimization: Capturing Early Patient Interest In today's digital-first healthcare world, more consumers turn to search engines for health-related information before contacting medical professionals. Your content should: Address common questions about symptoms with accurate information. Lets dive in.
By enforcing transparency, PBMs would need to release detailed information on prescription drug spending. Concerns around potential antitrust issues are arising from the significant control held by the legacy PBMs and, in turn, the power of their vertically integrated networks. Transparency and reporting requirements.
CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma digital ad strategies, visit Pharma Marketing Network.
HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. This means connecting with HCPs across multiple touchpointsemail, mobile apps, professional networks, live and virtual events, and in-office digital displaysall with consistent messaging.
For more insights into pharma marketing shifts, visit Pharma Marketing Network. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. High-quality articles, patient testimonials, and whitepapers provide valuable information while building trust.
68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. The channel IS essential but not as important as your message.
It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Patient Awareness: Helps provide disease information, medication adherence tips, and support program details. For expert pharma marketing insights, visit Pharma Marketing Network.
Networking It’s not what you know, but who you know. By networking you will get your foot in the door. You should also network with everyone: associate sales rep (most likely what you would be coming in as), Full Line Sales Rep/Territory Manager, District/Regional Manager (this is the hiring manager).
Traditional marketing channels, such as in-person sales reps, remain relevant, but digital transformation has shifted the way HCPs interact with medical information and brand messaging. Todays HCPs rely on online resources, digital conferences, and peer-reviewed content to stay informed.
LinkedIn Ads: The Professional HCP Network LinkedIn is an ideal platform for B2B pharma marketing, offering precise targeting based on job title, specialty, and industry. Best For: Thought leadership, industry networking, and professional event promotions. Ensuring landing pages provide accurate and balanced medical information.
Understanding how patients and healthcare professionals search for medical information is key. For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Keywords generally fall into three categories: Informational (awareness stage): What are the symptoms of rheumatoid arthritis?
Additionally, marketers who can interpret AI-driven data to inform messaging, personalization, and channel optimization will remain indispensable. Stay Informed : Follow publications like Pharma Marketing Network to stay updated on trends, layoffs, hiring shifts, and evolving best practices.
Patients and healthcare providers are more reliant on online information than ever before. This means companies must invest in compliance-driven advertising strategies while ensuring their campaigns remain engaging and informative. For more insights, visit Pharma Marketing Network. This content is not medical advice.
With 68% of HCPs indicating webinars or webcasts as their most preferred channel to receive information, it is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their own terms when it comes to channel, content, and type of devices.
Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?
“To become successful in sales, you need a lo t of networking. As a result, the questions they ask are well-informed and value-added—and the customer recognizes it immediately. You need a lot of support. “That’s why community’s important.” “It comes naturally,” Chantal says.
However, with so much information available, finding the right resources can feel overwhelming. Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions. Join the Pharma Marketing Network community on Linkedin. Where can I find reliable pharma marketing resources?
The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. Adhering to regulatory guidelines is an important step pharma takes to ensure that promotional medical materials contain balanced information that is accurate and relevant.
Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. Meanwhile, platforms such as eHealthcare Solutions offer precise targeting across endemic networks. According to Pharma Marketing Network, digital transformation is not just about tools.
Patients and healthcare providers need timely, accurate information about medications. Key options include: Google Display Network : Vast reach with advanced targeting. request information). By providing clear, compelling information, these ads help patients and doctors make informed decisions. Absolutely.
Marketers must ensure that HCPs receive valuable scientific information while also providing patients with easy-to-understand, accurate health resources. Strategies to Engage Healthcare Professionals (HCPs) Provide High-Value Educational Content HCPs seek content that enhances their clinical knowledge and informs their prescribing decisions.
Companies featured on the Pharma Marketing Network have reported significant ROI increases when implementing omnichannel approaches tied to performance data. HCPs and patients alike rely on smartphones to consume medical information, which means ad formats, landing pages, and videos must be fast, accessible, and informative.
Despite this pivot, the objective remains the same – provide companies and exhibitors space and opportunity to engage with attendees, inform them about their brand and products, and generate leads.[/vc_column_text]. Offer a Networking Area. vc_column_text]. So, What Are Virtual Booths?
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