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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

Sales reps can practice their pitches in virtual environments, analyze customer data for tailored approaches, and stay updated with real-time information. This trend demands a deeper level of scientific knowledge and the ability to convey this information in a clear, relatable manner. They're about creating experiences that stick.

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Why R&D innovation holds the key to greater patient impact

European Pharmaceutical Review

Where feasible and appropriate, head-to-head (H2H) trials should be the standard to better inform and accelerate decision-making. Previously, he spent more than 10 years at Roche in multiple positions within medical affairs. Dr Mieke Borgs has been Head of Clinical Operations Europe at BeiGene since May 2020.

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Recurrent drug shortages signal onerous outlook for cardiovascular care

Pharmaceutical Technology

Second, adopting a single sourcing strategy creates more risk, explains Liz Breen, PhD, professor at the University of Bradford’s School of Pharmacy and Medical Sciences. But these substitutions do not come without complications, as these drugs can vary in their pharmacologic properties, states Page.

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