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Stakeholder Mapping for Pharmaceutical Products

Celeritas

Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceutical product. Begin the stakeholder mapping process by making a precise list of actors who will play a part in the pharmaceutical distribution process. To Wrap Up.

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An MSL guide to Veterinarian Meeting Strategy

Celeritas

While MSLs usually aim to portray a company favorably, it is their ultimate objective to provide accurate and unadulterated information. Furthering the pharmaceutical company’s interests is not their primary responsibility; rather it is to promote their concepts and developments. This, however, contains a minimal amount of information.