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The resulting data offer a view into physician information needs at two critical junctures—during diagnosis and treatment selection. “We physicians are running into challenges around the diagnosis and treatment phase of specific diseases, and so express a need for information that will help them in each phase of the disease progression.”.
This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharmareps and medicalscience liaisons (MSLs) through virtual communications. Five steps to closing the CX gap with HCPs and Patients.
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharmarep should know – we've got it all covered. This trend demands a deeper level of scientific knowledge and the ability to convey this information in a clear, relatable manner.
A majority of HCPs want to receive relevant information on their own times and terms. A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. million self-identified HCPs on the platform to pharma marketers.
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