pharmaphorum

OCTOBER 19, 2022

Triggered both by the industry-wide digital transformation and by the impacts of the COVID-19 pandemic, HCPs’ expectations for the ways they receive information from pharma partners have shifted. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.

Medical 98

Medical Medical science Education Pharma 98

pharmaphorum

NOVEMBER 17, 2022

As medical treatments become more complex, the role of the Medical Science Liaison (MSL) has never been more important. Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology.

Training 115

Training Medical Digital Media Media 115

Copyright Clearance Center

AUGUST 9, 2022

NEJM is pleased to participate in an innovative new service from CCC that aligns with our goal to meet the information needs of researchers for the highest quality studies in medical science,” said Rob McKinney, Director, NEJM Group Licensing.

Networking 116

Networking Medicine Physicians Education 116

Infuse Medical

MAY 2, 2024

By actively participating in their own learning, patients are more likely to retain information, ask informed questions, and feel more confident in managing their health. Textbooks can be dense and passive, while lectures can deliver information in a one-sided manner that fails to cater to diverse learning styles.

Patients 130

Patients Education Healthcare Healthcare 130

Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. This advantage gives MSLs the insights into the customer’s needs as the KOLs are willing to reveal more information.

Education 91

Education Medical science Medical Pharma 91

pharmaphorum

JULY 4, 2022

The old multichannel approach to medical and commercial strategy is no longer as effective as it once was. Simply blitzing doctors and consultants with as much information as possible fails to drive engagement when many healthcare professionals struggle to stay on top of the information required to excel in their day-to-day jobs.

Healthcare 59

Healthcare Healthcare Doctors Consulting 59

Medico Reach

JUNE 13, 2022

Additionally, approximately 88% of the population looking for medical information turns to the internet. As a result, creating appropriate marketing strategies serves to extract benefits from this opportunity and facilitates the smooth functioning of medical facilities. Importance of Marketing Strategies in Healthcare Systems.

Healthcare 145

Healthcare Healthcare Marketing Prospecting 145

Quantified

FEBRUARY 20, 2025

This type of practice can make a measurable difference for pharmaceutical sales teams, where conversations often involve complex clinical information. Medical science liaisons (MSLs), account managers, and sales reps all play a role in customer conversations, but the message can become inconsistent if they arent aligned.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Veeva

MAY 23, 2022

One of the biggest challenges for MSLs is finding accurate, real-time information on KOLs in the healthcare industry. This is particularly important due to the high value of an interaction between medical science liaisons (MSLs) and (key opinion leaders) KOLs. The answer to these questions is yes.

Medical 52

Medical Medical science Networking Recruitment 52

pharmaphorum

DECEMBER 23, 2022

Seamless data sharing between clinical teams and medical science liaisons, for example, could greatly influence clinical trial site selection and ensure more coordinated engagement. Companies like Bayer are already using this type of patient engagement data to inform and enrich conversations with providers. About the authors.

Marketing 105

Marketing Sales Medical Patients 105

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

Doctors 52

Doctors Physicians Medical Education 52

PM360

OCTOBER 22, 2024

To justify investment in medical affairs, it’s important to demonstrate impact and align stakeholders with different priorities. This requires identifying meaningful metrics, recognizing their limitations, and using them to inform strategy and decision-making. Measuring medical affairs success is challenging. demonstrates value.

Medical 52

Medical Medical science Healthcare Healthcare 52

Clarivate

JUNE 21, 2022

These were not just articles about COVID-19, but the intensity of the research effort in the face of this global crisis was broadly observed by researchers in information science (for example: here , and here ). Journal Citation Reports can help you understand key citation impact trends to inform your publishing strategy.

Prospecting 138

Prospecting Medical science Medicine Distribution 138

Clarivate

MARCH 8, 2023

In recent years, there has been an increased focus on real world evidence to advance medical science and improve patient quality of life. For more information on how Clarivate can help you get intelligent insights faster, visit Real world data | Medical claims & EHR data | Clarivate.

Patients 59

Patients Biopharma Medical science Electronics 59

Clarivate

AUGUST 2, 2023

As evaluators increasingly emphasize the real-world outcomes of basic research, Web of Science profiles help researchers highlight the innovations built upon their work, citing patent information as evidence.

Networking 98

Networking Medical science Management Leads 98

eMediWrite

SEPTEMBER 10, 2021

The definition of an “insight” is inconsistent as per the medical affairs function. A medical insight can take many forms, including sentiment, individual perceptions, data points, and trends within healthcare. But, many MSLs struggle to understand the difference between an insight and information shared by a KOL.

Medical 52

Medical Medical science Healthcare Healthcare 52

Pharmaceutical Technology

NOVEMBER 3, 2022

Second, adopting a single sourcing strategy creates more risk, explains Liz Breen, PhD, professor at the University of Bradford’s School of Pharmacy and Medical Sciences. In the US, dobutamine is produced by Baxter Healthcare, a subsidiary of Baxter International, and Hospira, a manufacturer of generic injectables acquired by Pfizer.

Medicine 111

Medicine Manufacturing Pharmacology Healthcare 111

PM360

SEPTEMBER 15, 2022

Where clinicians once received information primarily from books, journals, and peers, HCPs today rely heavily on the digital delivery of new information. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. One must choose words carefully.

Education 52

Education Media Medical Physicians 52

PM360

JUNE 26, 2023

In commercial, issues related to Medical, Legal, and Regulatory (MLR) review compliance will need to be carefully managed as well. And while it is still too early to predict exactly how generative AI/LLMs will specifically impact pharmaceutical commercialization, several promising use cases are already emerging.

Pharma 97

Pharma Management Medical science Ethics 97

PM360

MARCH 22, 2024

Without the imperative of immediate commercial outcomes, Field Medical Affairs also exists as a trusted relationship-builder in which medical science liaisons (MSLs) and healthcare providers (HCPs) can discuss treatment possibilities and scientific concerns candidly. Reference: The Future of HCP Engagement Impact. EPG Health.

Medical 52

Medical Education Sales Medical science 52

Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. Secondary: These are those who will ultimately determine the lifecycle and success of advanced treatments, diagnostic tools, and medications.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Distribution Pharmaceutical Distribution 52

Healthcare Success

JUNE 11, 2024

Using a book example: Once you define that a web page is about a book, you can then logically add the attributes of that book: author, publishing date, cover, and other information relevant to that book. Include all relevant information. product details, medical specialties, reviews, ratings, availability).

Healthcare 68

Healthcare Healthcare Engineering Medical 68

pharmaphorum

SEPTEMBER 2, 2022

We are bombarded with endless notifications, emails, alerts, and messages, and, coupled with unlimited access to a wealth of information, the volume of online noise is undeniable. Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button.

Doctors 59

Doctors Key account management Healthcare Healthcare 59

PM360

AUGUST 29, 2022

make patient’s health information available online within a short period of time, facilitate the electronic exchange of health information to improve the quality of care delivered, and submit clinical quality data to reimbursement authorities as required). Advance Medical Science.

Electronics 97

Electronics Patients Medical Healthcare 97

Impetus Digital

APRIL 24, 2023

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. However, MA must play a critical role in ensuring that digital information is factual, relevant, digestible, and tailored to the intended audience.

Medical 52

Medical Education Physicians Healthcare 52

Eversana Intouch

JANUARY 11, 2022

Medical science liaisons and medical affairs personnel are becoming increasingly important customer-facing components of the team, as sales rep access continues to be limited. We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.

Marketing 52

Marketing Pharma Medical science Media 52

Contrarian Sales Techniques

APRIL 19, 2022

In a pharmaceutical company, medical representatives are responsible for advertising the company's products, but in reality, they are a channel for passing information to the "medical fraternity." In short, MSR are used by manufacturers and distributors to inform doctors about their products.

Medical sales 52

Medical sales Medical Sales Doctors 52

Celeritas

OCTOBER 23, 2022

While MSLs usually aim to portray a company favorably, it is their ultimate objective to provide accurate and unadulterated information. This, however, contains a minimal amount of information. Scan through the company’s investor section for detailed, up-to-date, and accurate information. Background Research. These may include.

Medical science 40

Medical science Medical Specialization Doctors 40

PM360

OCTOBER 13, 2023

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons. to inform HCP engagement strategy.

Marketing 64

Marketing Healthcare Healthcare Specialization 64

PM360

NOVEMBER 21, 2022

Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. Patients value content that serves them—content that’s informative and motivating. Accelerating the Path to Diagnosis and Treatment.

Patients 52

Patients Medicine Biopharma Media 52

Veeva

FEBRUARY 6, 2022

This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharma reps and medical science liaisons (MSLs) through virtual communications. Five steps to closing the CX gap with HCPs and Patients.

Pharma 52

Pharma Medical Consulting Patients 52

European Pharmaceutical Review

MAY 2, 2023

Where feasible and appropriate, head-to-head (H2H) trials should be the standard to better inform and accelerate decision-making. Previously, he spent more than 10 years at Roche in multiple positions within medical affairs. Dr Mieke Borgs has been Head of Clinical Operations Europe at BeiGene since May 2020.

Patients 105

Patients Medicine Marketing Medical 105

Rep-Lite

MAY 22, 2023

Structuring Your Entry-Level Resume A well-structured entry-level resume ensures that your information is presented clearly and effectively. Here is one of the entry-level resume examples you can use: Education: Bachelor of Science in Basic Medical Sciences (GPA: 3.8)

Medical sales 52

Medical sales Sales Education Medical 52

Pharmaceutical Technology

NOVEMBER 2, 2022

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Traditionally, these detailed scientific discussions took place in person. A fresh approach.

Medical 52

Medical Medicine Pharma Networking 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Sales reps can practice their pitches in virtual environments, analyze customer data for tailored approaches, and stay updated with real-time information. This trend demands a deeper level of scientific knowledge and the ability to convey this information in a clear, relatable manner. They're about creating experiences that stick.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Medico Reach

AUGUST 1, 2022

The early-stage venture financing firm Canaan Partners focuses on game-changing innovations in information, digital technologies, and the medical sciences. Over the last 31 years, the firm has managed a highly diversified $5 billion fund that comprises some of the top names in technology and life sciences.

Biopharma 52

Biopharma Healthcare Healthcare Engineering 52

World of DTC Marketing

AUGUST 1, 2021

SUMMARY: It’s almost impossible for the average person to get accurate and reliable information from the media. We need to follow the science. The best way to get accurate health information may be to follow noted physicians on social media. Even vaccine booster shots are being debated by HCPs and Pfizer.

FDA 290

FDA Media Physicians Medical science 290