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Finally, they must convey all of this information to knowledgeable prospects, who will likely ask detailed questions. And we haven’t even talked about the ever-changing laws, regulations, and standards that plague the medical field. Increased competition Your sales team also faces more competition than ever before.
The reps must be able respond to different inquiries, present the advantages and disadvantages of a product, and communicate information clearly. This adds value to the rep by combining scientific knowledge and successful sales approaches, while also facilitating the development of trust and awareness of HCPs’ preferences.
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