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Data breach at pharma partner Cencora puts sensitive patient information at risk

Fierce Pharma

A data breach at drug distributor Cencora has left sensitive information vulnerable, with patients on medicines from a dozen drugmakers potentially affected. | The potentially compromised data included patient information such as names and addresses, Cencora disclosed in letters to patients who may have been affected.

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Former Pfizer employee charged with insider trading, using advance information on Paxlovid trial

Fierce Pharma

A former statistician at Pfizer and his associate have been charged (PDF) with insider trading, using advance inform | A former statistician at Pfizer and his associate have been charged with insider trading, using advance information to make more than $350,000 from stock purchases that they executed one day before the company made trial results public (..)

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Senator presses Amgen with 'final request' for information in tax probe

Fierce Pharma

Senator presses Amgen with 'final request' for information in tax probe. Fri, 12/09/2022 - 09:50.

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The erosion of trust in health information?

World of DTC Marketing

Health Information Online. The current administration is more determined to prove itself right via poor health information than do what’s best for patients. The post The erosion of trust in health information? Health misinformation is a global public health threat. appeared first on World of DTC Marketing.com.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out!

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What is pharma’s responsibility for online health information?

World of DTC Marketing

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. Many people get health information from the Internet but are left on their own to determine if it’s credible.

Doctors 227
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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Now we’re playing catch-up and figuring out what to do with this information.”. Fitbit collected such information, Faranesh told KHN, as part of a survey submitted to the FDA for clearance of its device.

Doctors 231
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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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How ZoomInfo Solves Recruiting Pain Points

More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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Roadblocks to Delivering a Competitive Buying Experience

Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. For a buyer-facing team, the struggle is also real.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. Why is sales coaching important?

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Connecting the Consultative Experience

The perception is that buyers are “in control” and armed with more information than ever before. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.