Overcoming Sales Objections Part 1: Pharma Sales Challenges
Pharmaceutical Representative Training
OCTOBER 9, 2024
They may have valid concerns about the product’s cost, potential side effects, or its suitability for their patients. There are four main categories of objections, known as PETE: Price, Effort, Time, and Effectiveness. 4 Acknowledge the validity of their concerns and assure them that their input is valued.
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