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Identify your customer’s challenges, and Mention your unique value proposition. Overall, defining and creating your ICP will speed up your sales cycle, personalize your marketing tactics, increase customer lifetime value (CLV), and help with account based marketing.
3 Building trust and rapport is crucial, along with being well-versed in clinical data and market trends. If your prospects exhibit these traits, addressing their sales objections will help you identify their specific needs and tailor your communication accordingly.
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