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It’s a key step that every sales rep should embrace to make genuine connections. While salespeople manage the sale, marketing takes over with customers you’ve closed. If not, you risk promoting something they don’t need, which could prevent the sale from happening.
1 Salespeople often encounter various objections from healthcare professionals (HCPs) during the salesprocess, ranging from budget constraints to skepticism about the product’s efficacy. Enhance your pharmaceutical sales skills by learning to navigate objections. However, panicking won’t solve these challenges.
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