article thumbnail

Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

While salespeople manage the sale, marketing takes over with customers you’ve closed. It is also a good idea to leverage your customer relationship management (CRM) system to handle prospect and account research automatically. It’s a key step that every sales rep should embrace to make genuine connections.

article thumbnail

Overcoming Sales Objections Part 1: Pharma Sales Challenges

Pharmaceutical Representative Training

For more detailed insights on handling objections in pharmaceutical sales, you can refer to ACMA’s resources, such as their High Value Selling Course. You must prepare to manage the panic when faced with a sudden wave of rejections. Anyone working in this field knows the stress and pressure that come with it.

Sales 52