High-Value Selling Leads Sales Strategy 
Pharmaceutical Representative Training
OCTOBER 9, 2024
Segment these customers, prioritizing those with the highest value, and refine your ICP over time as your business and customer needs evolve. Conduct Thorough Prospect Research Finding the right leads starts with solid prospect research. It’s a key step that every sales rep should embrace to make genuine connections.
Pharmaceutical Representative Training
OCTOBER 9, 2024
If your prospects exhibit these traits, addressing their sales objections will help you identify their specific needs and tailor your communication accordingly. Gently let them down, expressing that you believe they could find value in your solution down the line. 3 Shift the conversation to emphasize value rather than cost.
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