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Engaging these informed prospects is key to turning their interest into action. A basic first step to this is by simply asking your marketing team for valuable information on buyers and active customers. 2 Discover effective strategies for selecting the right prospects in sales.
When addressing objections related to product efficacy or safety, sales representatives should present evidence-based information to support their claims. When a prospect throws up a trust objection, what they’re really saying is, they want more information and reassurance that your product is going to work for them”.
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