MedCity News

JANUARY 25, 2023

It’s in their financial interest to have their workforce access the specialized care they need to feel better rather than consigning them to an inadequate care treadmill at the local hospital. Covering travel expenses is not an act of altruism for employers.

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MedCity News

JUNE 1, 2023

Access and accessibility aren’t the same All three regulations have good intentions, but they unfortunately demonstrate an all-too-familiar refrain in healthcare. This rule also has a clear message: patients have a right to access their medical information so they can make more informed decisions.

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Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

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Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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Evolve Your Success

MAY 15, 2024

A Mother’s Day special! Meet the guest: Sydney Selby, a dynamic leader with a passion for impactful innovation in healthcare, brings a wealth of experience and insight to her role as Vice President of Sales, Marketing, and Medical Education at Renata Medical. Subscribe, rate, review, and share!

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Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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MedCity News

DECEMBER 1, 2023

At RSNA 2023, Nvidia launched new set of cloud-based APIs designed to speed up the creation and deployment of specialized AI models in the medical imaging field. The new offering is a cloud-native extension to Nvidia’s Monai framework, which is its open-source framework for medical imaging AI.

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. It’s a strategic tool that, when done right, can boost engagement, nurture relationships with healthcare professionals (HCPs), and increase brand awareness. That’s the power of healthcare email marketing.

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Evolve Your Success

AUGUST 28, 2024

Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services. F.R.C.S.I.,

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Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

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Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

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MedCity News

FEBRUARY 1, 2024

There’s a common belief in the healthcare industry that partnering with Group Purchasing Organizations (GPOs) means that most or all non-clinical purchases are covered by the contract. Considering the scale of operations in the healthcare sector, the amount of money that isn’t maximizing its purchasing power is staggering.

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Evolve Your Success

MARCH 12, 2024

In this compelling episode of The Medical Sales Podcats, join Samuel Adeyinka and his special guest, Adam Mostafa , a titan in the field of healthcare sales and Managing Director of Business Development at TruVeta, as he delves into the data revolution transforming the medical device industry. Subscribe, rate, review, and share!

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Infuse Medical

SEPTEMBER 9, 2024

The demand for highly qualified individuals is never stronger in the fast-paced and always changing environment of healthcare. Competency-based training healthcare is a novel method emphasizing on the acquisition of the exact skills and information required for healthcare professionals to perform in their positions.

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MedCity News

OCTOBER 5, 2023

While there are many compounding factors that contribute to the high rates of postpartum physical and mental health issues, there are two pieces to the puzzle that are certainly exacerbating the issue: a fragmented healthcare system that separates physical health from mental health, and a lack of employer support for perinatal healthcare.

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Infuse Medical

DECEMBER 17, 2024

Mobile applications have revolutionized multiple industries, and healthcare is no exception. Medical device app development takes front stage today in changing the way healthcare is delivered. Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g.,

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Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Infuse Medical

MARCH 22, 2024

In today’s rapidly evolving healthcare landscape, the integration of cutting-edge technologies like Virtual Reality (VR) is transforming the way medical professionals are trained and patients are cared for. In healthcare, AR can provide real-time information during surgeries, aid in medical training, or assist in patient education.

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Although some may want to produce animations in-house, working with a specialized 3D medical animation company like Infuse Med has many benefits. What is 3D Medical Animation?

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MedCity News

JUNE 15, 2023

It remains important for policymakers to take steps to protect and expand access to this specialized care. Medicare is funded by taxpayers and provides healthcare to an estimated 60 million people – more than 18% of the U.S. population. billion compared to those who don’t elect this care.

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PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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World of DTC Marketing

APRIL 13, 2021

.” Then there is this nugget from Zoom Rx “face-to-face visits are garnering positive prescription intent—17% higher than before the pandemic began” Again, we don’t have a breakdown by speciality or understand the importance of handing out product samples which is shown to drive prescribing behavior. They advertise 3.7

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InCrowd

MARCH 15, 2023

By neglecting to address prevention as the primary focus of healthcare, we are failing our patients, and we are failing ourselves. With our current healthcare model, unfortunately, the largest hurdle to implementing meaningful lifestyle modification interventions will be time.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Personalize Content Based on Specialization Not all HCPs require the same information.

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Healthcare Success

FEBRUARY 27, 2023

And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Let’s explore: What is ChatGPT?

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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PM360

DECEMBER 20, 2024

Categories explore every sector of the healthcare industry, from life sciences to marketing. This yearly special issue has served as your go-to guide for the most interesting advancements in our industry over the past 13 years, by featuring a focussed view of 11 different areas in healthcare.

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Healthcare Success

DECEMBER 2, 2024

And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. This article from the International Journal for Quality Healthcare further explains how personalized care enhances patient loyalty and engagement.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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MedCity News

JUNE 16, 2023

Regardless of the reasons, investors, pharma, and research organizations are recognizing that advanced digital health tools will be a significant competitive advantage and generate meaningful return on investment (ROI) in an industry that is becoming more personalized and specialized.

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World of DTC Marketing

NOVEMBER 9, 2020

Imagine a survey like this from a company that specializes in patient influencers. Health websites such as WebMD or those by the Mayo Clinic, healthcare providers, and patient advocacy websites were the most trusted” The research I have sat in indicates that this statement is half true.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. Due to long decision-making cycles in healthcare, repeated exposure through retargeting helps reinforce brand awareness and engagement.

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Evolve Your Success

JUNE 20, 2023

In the dynamic landscape of medical sales, embrace innovation, ignite change, and unleash your potential to revolutionize healthcare. He’s the host of several healthcare podcasts which focuses on important topics, trends and innovations in sterile processing. Power Supply is for the healthcare supply chain. A few years.

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Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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MedCity News

JANUARY 30, 2024

Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. Over-reliance on technology: AI algorithms are not a substitute for human expertise, and it is crucial to remember that technology is only one tool in the healthcare toolkit. Now, we can.

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